OK launches Grand Challenge Jackpot

Enacy Mapakame, Harare Bureau
OK Zimbabwe on Wednesday launched this year’s edition of the OK Grand Challenge Jackpot Promotion, the biggest such promotion in the country.

The firm’s chief executive officer, Mr Alex Siyavora said this year’s edition was more inclusive and a response to the needs of the market and suppliers.

“The market spoke, we listened and we responded,” he said during the launch. “Our customers, your customers, have called for inclusion of more people in the prizes. We present to you a prize offering that has evolved from what we have done in previous years.

“We have, therefore, thrown in cash into the array of prizes to be won while maintaining a car as the grand prize.”

Market watchers have guided consumer-oriented stocks such as OK Zimbabwe to buck the economic trend on the back of their cash generative businesses, while promotions and brand loyalty are also expected to play a key role towards their earnings.

The OK Grand Challenge Jackpot Promotion, Mr Siyavora highlighted, has grown bigger with each year since its inception three decades ago.

This year’s promotion has over 150 products participating from 41 suppliers.

“While we have introduced changes to the mix of prizes we kept the mechanics the same as in the past 30 years,” said Mr Siyavora. “The coupon system has been maintained as a mechanism for consumers to participate in the draws. The very affordable entry thresholds you have set for your products will ensure that as many customers as possible get the opportunity to participate in the promotion.

“At OK we do not take your continued support for granted because we know that the challenges you face are the same as those we also have to deal with.”

The promotion will run for seven and half weeks.