adminYoliswa Dube
INTERNET access provider Powertel, has rebranded to match new developments including the recently introduced voice service, prepaid electricity, virtual private networks standardisation and internet service cost reduction.
Powertel has also interconnected with all networks such that customers are able to call across networks at affordable prices.
The new customer-centric logo retains blue as the dominant colour with a forward moving arrow signifying innovation in the telecommunications industry.
It represents Powertel’s capacity to support every Zimbabwean telecoms operator and fuses in the dimension of new innovations that come with the networks’ improved capacity.
“We’re building on the best of the past and the best for the future. We have re-energised our look drawing strength from our history and heritage, whilst consciously remaining focused on the future,” said Powertel official, Willard Nyagwande.
The new logo fuses the old and the new to make a statement of who Powertel is, what it represents and its vision.
The new corporate identity represents a cross integration of qualities embedded within the last two Powertel logos.
In rebranding, Powertel celebrates a refreshed product scope and increased capacity such as the recent optimisation of base stations, increased coverage and interconnection on voice services.
Powertel has also increased its distribution capacity with the introduction of third party channels around the country.
It has also introduced a state of the art network operations centre which is set to provide technical resolutions for customers.
The recently introduced national contact centre operates 24/7, allowing customers readily available conflict resolution and is outsourced to other customers as virtual contact centre services.
The award winning call centre serves Powertel clients and all electricity customers. The advanced billing system enables customers to enjoy real time value and recharging convenience.
Powertel however maintains the current logo name typography format, the name Powertel Communications, the current payoffline- “Imagine it, Live it!” but refreshes the corporate colours to blue, red and black.
Powertel provides internet services, branch to branch connectivity, mobile broadband services, professional services, carrier services for other telecommunications operators, voice services and other value added services that come with the internet.
onlinemedia
derick.khumalo