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Friday, the 22nd of March 2019 is a day that will go down in history as a memorable one which will always be remembered with a warm smile, as The Group was recognised by Megafest Holdings.
The PSMAS Group Chief Executive Officer, Dr Farai Frederick Muchena, was awarded the Outstanding Business Personality of the Year 2018 by Megafest Holdings.
In addition to the exponential growth experienced by the PSMAS and PSMI brands, an award such as this is testimony that Dr Muchena has now become one of the most recognised personal brands at national level and his leadership capacity continues to grow in leaps and bounds.
In 2018, Dr Muchena was awarded the Managing Director of the year award by the Zimbabwe Business Awards (ZiBA) whilst PSMI was awarded the Company of the Year award by the same institution.
For the second year in a row, PSMI has been recognised as a company that is grooming and producing excellent leadership talent and the brand is taking the market by storm like a true eagle.
Dr Muchena has been with the PSMAS Group for the last 15 years and a lot of milestones have been achieved under his able leadership.
Not only has he been developing and improving himself as a leader, Dr Muchena has also coached and mentored quite a number of other leaders within PSMI who continue to hold fort as he also climbs up the corporate ladder.
His self-development seems to be an ongoing process both professionally and academically as he is finalising his studies towards attaining a Doctor of Business Administration degree in addition to his 2 Masters degrees.
The Megafest award therefore comes at an appropriate time to acknowledge the efforts of both Dr Muchena and the whole of the PSMI that has rallied behind him and has been an integral part of his success at every turn.
Well done to Dr Muchena and well done to PSMI.
PSMI bags a prestigious award
David Ogilvy once said, “It’s not creative unless it sells”. Since the adoption of the Divisionalisation strategy, PSMI through one of its strategic imperatives Brand Value Proposition has been on a marketing blitz to create brand awareness and brand visibility.
These efforts have however been recognised and measured by Zimbabweans through Megafest Holdings who have awarded PSMI the Best Marketed Organisation of the Year 2018.
This was a testimony that PSMI is indeed walking the talk where the organisation puts into practice everything they put on paper.
In 2018, the organisation embarked on a massive rebranding of all its units across the country installing signage comprising monoliths, directional signs and ordinary signage.
The company escalated its visibility campaign through the rollout of a pool motor vehicle branding “kwese” which has taken the market by storm.
PSMI also participated in various shows like Harare Agricultural Show, Mutare Show, Midlands Show, Marondera Show and Mine Entra.
The company scooped first prices at the Midlands Show and Mine Entra and this was testimony that the brand is a force to reckon with in the industry.
PSMI’s presence on social media has increased and also the organisation introduced an interactive website where customers constantly get updates on new products.
Through its marketing initiatives, PSMI enjoys positive media coverage on radio and ZBC TV.
PSMI has a sales department within the Business Performance Department with experts who knock on possible partners and customers doors to market the business and last year alone, the organisation signed 56 Service Level Agreements and recruited 111 277 members.
The organisation has employees who believe in their brand and behave the PSMI way which makes the brand the envy of many.
It is because of the unity of purpose guided by our strategy that has resulted in the market recognising PSMI at a national level two years in a row.
Online Reporter