adminThe forum will showcase the latest innovations across all of Samsung product categories including audio visual and home appliances, mobile phones, digital cameras and IT solutions.
The Africa Forum is meant to allow consumers, business partners and associates, media and government as well as consumers, to experience the brand and appreciate the company’s leadership position both locally and across Africa.
“As one of the largest and most comprehensive product showcases in Africa, we are certainly very excited to host our 3rd annual Samsung Africa Forum and share the company’s strategy to expand the African market and deliver connectivity and content across multiple devices and product portfolios,” said Mr George Ferreira, vice-president and COO of Samsung Electronics Africa.
“More than ever, consumers are leading dynamic lifestyles that require technology to enrich their lives and Samsung are looking to achieve this through new product innovations, continued investment in research and development, and by driving corporate and social responsibility programmes in the broader African region.”
He said the digital age had brought revolutionary change and opportunity to African business to which Samsung had responded with advanced technologies, competitive products, and constant innovation.
“We are certainly excited about the future and as we build on our previous accomplishments, we look forward to exploring new territories, maintaining innovative standards and of course delivering on what our customers expect from us — world-class products adapted for the local market in 2012,” said Mr Ferreira.
The forum will feature an open public event, Samsung Connect Cape Town, for consumers on the last day to give consumers first-hand exposure to the latest innovative technology products from Samsung and insight into key trends within the consumer electronics space.
Online Reporter