adminconsumer-led demand for competitively-priced products.
Officials said the analytical and executional power provided by the suite of Officials from SAP enabled fashion firms to thrive by understanding the customer’s preferences in real-time to instantly adapt the customer experience and product offering.
“SAP for Retail and SAP Planning for Retail combined with our in-memory platform, SAP Hana present an integrated platform that incorporates all business processes from planning, reporting, logistics, sales to financial information stemming from more than one store location into a seamless activity.
“As a result, managers have the opportunity to plan ranges and assortments and analyse sales in real time enabling retailers to respond to micro trends and customer demand faster and more profitably than ever before,” said Stephen Henly, retail industry director, EMEA chief customer office.
Fashion industry experts said as technology and fast fashion trends evolve, interacting with customers in an innovative manner becomes even more critical.
In order to thrive, retailers are required to understand the customer’s preferences in real-time to instantly adapt the customer experience and product offering.
“Retailers can no longer afford to create barriers between their shoppers and their business. Newer technologies have made access to information easier and more interesting in real time.
“With these changes, the process of tracking customer demand to promotions must also evolve. Retailers must be able to financially manage and track their promotional spend across all channels, not just their traditional channels. It is all about the details and SAP gets the detail,” David Shaw, United Kingdom-based author and fashion expert, said. — CAJ News.
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