SAZ works on regaining foreign markets

In an intervierw, he said the local brand had lost appeal resulting in the country losing international markets, hence reducing foreign currency inflows.
“We want to build back the Zimbabwean brand by working along with companies ensuring that quality and legal abiding products are produced.
“There is need to be known for quality because at the moment a few countries are interested in our products because they are rated low quality, so it is our mandate to put the local products on the world map,” he said.
He said building brand appeal should not be difficult for the country as it had a lot of potential.

“We have the capacity and the advantage because we have the source of raw materials and inputs locally.
“The other thing we have is the people who are highly educated and willing to work and that is the greatest asset a country can ever boast of,” he said.

Mr Zuze said building a brand required focus and initiative for a product to make it in the foreign lands.
“Building a brand requires focus and right now we need to focus on our industries as a nation for our economy to grow.
“Companies must consistently make sure that each and every product they produce is of international standards because when a company exports, it will be representing a country’s image not itself                hence the need to raise the Zimbabwean flag high always.”

He said the country was no longer as competitive and SAZ was working with companies to ensure quality in their day to day activities.
“Customers will always want to deal with the best companies available which means a good company profile in terms of quality and service delivery will always be an added advantage in terms of competition.

“When we begin to do things the right way, we will open networking channels for our businesses and as SAZ we will continue to audit company standards in order to achieve this,” he said.

He encouraged local industries to work on their service delivery systems and standards in order to lure customers.
“A customer will always go back to a place where they are treated as royalty so companies must invest more in service delivery,” Mr Zuze said.