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The Herald October 28, 1994
NEARLY 30 of the 67 pieces of sculpture and paintings by young and upcoming local artists, which went on show in Harare yesterday evening, were sold within two hours of the exhibition being opened.
The exhibition is an experiment at giving much needed exposure to the abundant artistic talent that Zimbabwe continues to produce, and which has helped put the country on the world sculpture map.
Clearly surprised at, and ecstatic over the response, the artists who number just more than 20 last night described the exhibition as an important platform that is opening new possibilities for them.
Many of the artists said major impediment to their progress and development was the lack of exposure and markets. However good one might be, without the market, the ability to develop in creativity becomes limited. The market therefore acts like the fuel that fires their creativity and spirit of innovation.
The exposure is part of a new thinking by the World Bank, which seeks to support the budding artists, by opening up new avenues for their work, while ensuring that the Bank’s office reflects the rich diversity of Zimbabwean sculpture and painting.
While for many, Zimbabwean sculpture has become world famous, the exhibition reveals the depth and potential of local paintings.
“It gives us a certain character, so we invited young artists to show their new work. If it turns out well, we will do it more often,” said Mr David Cook, the new World Bank resident representative to Zimbabwe.
The exhibition is part of the activities which coincide with the opening of the new World Bank offices in Harare. The event yesterday was attended by members of the diplomatic corps and Government officials.
There are three established artists — Lazarus Takawira, Arthur Azevedo and Irene Sparks, whose work gives the exhibition depth, and of course increases interest in what the Exhibition offers.
Many of the young artists said last night they appreciated the platform the World Bank has offered them, by bringing them into direct contact with consumers of their art. That and personal contacts, they pointed out were invaluable.
While the exhibition provides the platform for the young artists, it is revealing in the diverse and abundant talent that is coming from the young talented artists.
There are some very surprising works from such exceptionally talented youngsters as Shepherd Mahufe, who is a member of a co-operative based at Juru Growth Point, run by those with a hearing disability.
Mahufe is himself deaf, and he seems to have successfully overcome this disability by his powerful paintings. This is an important development in opening the new chapters for young artists.
LESSONS FOR TODAY
- Artistes or those promoting works of art should also consider the use of social media to market their collections.
- Instagram has become a popular social media platform for artistes and art lovers; hence one can exploit this channel to further their artistic businesses.
- Many international programmes, local communities or non-profit organisations offer grants for artists.
- The aim of these is either to support young artistes, promote culture or address a particular issue.
- At other times, institutions need actual pieces of art to decorate new buildings or give a nice touch to an event.
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