innovations in the sector.
SecurExpo 2012 will take place from March the 14 to 17 2012, at the Harare International Conference Centre (HICC).
The event will also set the benchmark for integration on the local market, partners will have the opportunity to either market current security and safety solutions or launch new innovations direct to the visitors.
In this article, we will be focusing on the highlights of SecurExpo and how leveraging them will provide value to you and your organisation.
In these modern days businesses across the spectrum are driven more than ever by market intelligence, competitive advantage and revealing opportunities that provide synergies.
With such factors governing business models of the day diverse marketing strategies, networking opportunities and competitive advantage concepts become the order of the business day’s activities.
An exhibition like the SecurExpo 2012 offers such pristine platforms for the robust exchange of diverse ideas within the first quarter of the year and an opportunity to map your course for the remaining year.
Security and safety affects all sectors of the economy whether you are a retailer, manufacturer, banker, miner, farmer or consultant the common link of all these sectors is the preservation of a specific value in a asset used to create income.
Having pointed out the pivotal role the security and safety sectors plays, we introduce the highlights to be offered at the SecurExpo 2012 event,
We will have the leadership symposium, an icebreaker networking Luncheon, awards night, the demo area and the Opportunity Based Learning Programme.
The leadership symposium running under the theme “Appropriate Knowledge Supporting Informed Decisions” is crafted into a interactive information sharing platform aimed at conveying the ideology of the professional speakers’ build over years of dedicated service.
Shared views on technology trends, innovations, case studies and attributes of a changing economy with reference to the two sectors will be the focal point throughout the symposium.
The symposium will also provide a platform for the scheduled launch of new product innovations, a sector monthly magazine and two new market entrants into the sector, means exciting times are surely upon us for the two sectors in 2012.
All company irrespective of the market section will definitely derive certain benefits stemming from the wealth of information, material and expertise provided by the speakers.
Also not to be missed is the provision of the latest trends to safeguard your companies asset value and protect from shrinkage.
Apart from the aspect that SecurExpo provides a central convergence of different types of business’s under one roof with the common goal shared objective to reduce, prevent and eradicate the adverse effects of income and asset shrinkage, SecurExpo also merges the set stage with the opportunity to network across the market.
The Icebreaker luncheon is a free seating event and it serves as a networking opportunity in a neutral setting with the ambition to create solid business linkages.
The luncheon will also be offering speaker hosting opportunities, where interested parties have to chance to host speakers with the aim to further understand presentations, concepts and discuss potential future synergies.
For registered interest groups the luncheon will also be holding running reviews of case study success stories.
The demo areas is a self-contained exhibition demonstration booth area providing practical exposure to the exhibitors through scheduled time slots.
The new concept was created in the interest of maximising and appreciating exhibitors’ concepts practically, although a new concept to exhibitions in Zimbabwe it will indeed assist the exhibitor illustrate the practical usage and functionality of their product directly to the buyers and attendants.
Having such a set up will greatly enhance the exhibitor’s opportunity to gain solid inquiries, as some products and services require more than a standard booth to fully appreciate the practical usage of the equipment or product.
A strategic mix of networking sessions and brand enhancement opportunities all running under the umbrella of security and safety have been set up at the SecurExpo making it a must attend activity in your March diary. After all is said and done, the question needs to be asked “Who would miss such a ground breaking event”?
The leadership conference will be held on March 14. Business days will be March 15 and 16, public days will be Saturday March 17. Entry is free.
l For more information on attending or exhibiting at SecurExpo contact: [email protected] or Info: secureexpo@gmail



