WHILE a fresh produce business can be run all year round, the current wet season provides an ideal opportunity to start yours, especially if you are yet to set up an irrigation system.
With an irrigation system, you can do much more.
Establishing a fresh produce business in Zimbabwe can be profitable, but requires careful planning, initial capital and regulatory compliance.
Costs and requirements vary depending on the scale and market the business intends to serve.

They typically cover land acquisition or lease, inputs, labour, distribution and compliance with agricultural and business laws.
Land and infrastructure
The biggest cost for a fresh produce business in the country is probably on land.
Acquiring or leasing arable land is essential and prices vary by location.
In peri-urban areas, leases can start from US$100 to US$500 per hectare per year, whereas purchasing land can cost thousands of dollars.
In addition to land, access to water is critical.
Borehole drilling and irrigation systems are necessary in areas with inconsistent rainfall. The costs range between US$1 000 and US$6 000 depending on the scale of the venture. Additionally, greenhouses or protective covering for high-value crops like tomatoes can add another US$3 000 to US$8 000.
Inputs and production costs
With inputs such as seeds, fertilisers and pesticides comes with recurring costs that vary with crop choice.
Local farmers spend an average of US$300 to US$1 500 per acre on seeds and fertilisers.
Organic and specialty seeds may cost more, though they can attract premium pricing in the market.
Initial capital should account for soil testing, equipment such as tillers or tractors and protective materials for pest control, which could add US$500 to US$2 000.
Labour and expertise
Hiring labour and agricultural expertise is crucial for the business’ success.
Skilled labour, such as agronomists, can provide advice on best practices, with salaries ranging from US$300 to US$800 per month.
Field labourers, often needed for planting, maintenance and harvesting, typically cost around US$50 per month per worker. Seasonal or contract labour may be an option to reduce costs.
Compliance and licensing
Registering a business in Zimbabwe involves costs for licensing, taxes and compliance.
The Zimbabwe Investment and Development Agency has established guidelines to ease this process, but it still requires fees of between US$50 and US$500, depending on business type.
Food safety compliance is also necessary, particularly if exporting. Certification through the Standards Association of Zimbabwe can cost up to US$1 000.
Distribution and market access
One of the variable costs relates to efforts to reach markets.
Local distribution to urban markets like Harare or Bulawayo requires reliable transportation, which could cost US$2 000 for a small truck or an outsourced service. Partnerships with wholesalers, retail markets and local supermarkets are key to ensuring a steady market.
Alternatively, farmers can also explore export channels, but these come with additional regulatory compliance and logistics costs, including cold storage for quality maintenance. It is important to appreciate that success depends on efficient resource use, understanding market demands and meeting regulatory requirements. With careful planning, the country’s fresh produce market holds opportunities for growth, given Zimbabwe’s fertile land and increasing local and export demand.
Share with us your experiences of starting a new business from anywhere in Zimbabwe. Email us on: [email protected] or WhatsApp only: 0771 538 827.




