‘Sex toys’ to social change: Ex-model Koslek calls for industry shakeup

Mbulelo Mpofu, [email protected]                                                                                                                                  LAST Saturday, renowned model coach Mavis Koslek, based in Gweru, used the Clout Inc. Models launch and graduation ceremony at Euphoria in Killarney to speak out against the unethical practices plaguing the sector.

Addressing a room filled with aspiring models, designers, and industry professionals, Koslek, who is a board member, stressed the need for change and urged the next generation of models to prioritise their well-being and worth.

“We need to shift the focus from exploiting models to empowering them. It’s time for our industry to recognise the value and dignity of every individual, beyond their physical appearance,” she declared.

The modelling guru’s impassioned speech shed light on the numerous challenges models face, such as unfair pay, unrealistic beauty standards, and a lack of support.

As a veteran in the ramp game, Koslek encouraged the graduates to embrace their unique qualities, reject unhealthy pressures, and demand respect from clients and agencies.

The audience erupted in applause as Koslek concluded: “Together, we can create a more inclusive, sustainable, and ethical industry that celebrates beauty in all forms. Being models doesn’t mean that we have loose morals and are just seen as sex toys but rather, we are confident enough to use our bodies to advocate for social change.

“I also urge the models to behave appropriately and be compliant with industry standards. This will help lessen or alleviate the problem of sexual exploitation since sometimes, there are stories that models behave inappropriately and end up in harm’s way.”

This bold stance has sparked a renewed conversation about model welfare and is expected to inspire meaningful changes in the fashion world.

Beyond sexual exploitation, models face numerous challenges. Unrealistic beauty standards push models to extreme dieting and exercising, leading to eating disorders and mental health issues.

Marginalised and minority groups, such as models of colour, plus-size models, and models with disabilities, often struggle to find work. Additionally, long hours, strenuous conditions, and constant travel take a toll on models’ mental and physical health.

Veteran modelling instructor Philip Masuku congratulated the models for their noble initiatives.

“I would like to congratulate these individuals for using modelling to push critical issues in society which is a bold move in going against the grain and making sure relevant and critical conversations are had,” he said.

Mondli Hlongwane from Edgars, former Miss Zimbabwe Bongani Dhlakama, who reminisced about her journey through the ranks of pageantry, and Justine Clothing’s Rushil Chapaner were among the adjudicators at the event.

Pardon Khaya and Nust FM’s DJ Tashy expertly steered the proceedings. At the end, the models were awarded plaques as a token of recognition for their efforts. —@MbuleloMpofu

 

 

 

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