adminThe blueprint highlights Sony’s global ambitions and the significance it places on Africa as it consolidates its distribution capacity of quality products for its consumers.
Defined by a rigorous 360 degree immersion plan, the giant electronics firm is set to transform the African consumers experience in electronics sector through launching the latest technology products, introducing experimental Sony brand shops and establishing
service centres in almost every country on the continent.
It plans to set up new zonal offices in Morocco, Ghana, Nigeria and Angola.
Angola and South Africa offices cater for the Southern Africa region.
Addressing journalists at the conference, Sony Middle East and Africa managing director Mr Hiroyasu Sugiyama said Africa was undoubtedly one of the most important markets for Sony.
“By 2015, we hope to achieve a US$1,4 billion share in the consumer electronics space, including the fast-growing mobile phone business,” said Mr Sugiyama.
“The numbers certainly look exciting, but our immediate focus is to identify tactics that help us move towards our target.”
Driven by the demand for its quality products in local markets, Mr Sugiyama said, the company was moving towards synchronising its international launches to include the African continent in its entirety
From the award-winning Sony Xperia Z smart- phone, the XPERIA TABLETY and BRAVIA 4K TVs to the world’s most powerful audio system, the Shake 7 stereo, Sony will look to reduce the waiting time and increase availability of its products, especially those tailored for African consumers.
“Sony stands number one in the audio products category in Africa,” he said Mr Sugiyama.
He added that Africa was a huge continent that is made up of different and diverse countries with many languages and cultures that require localised communication.
“We are moving fast to satisfy these requirements and preferences through vehicles such as a multi-lingual Sony website in Africa’s predominant languages including English, French, Portuguese and Arabic,” he said.
The launch comes after the company announced on Wednesday last week that it recorded consolidated annual sales of US$72 billion for the fiscal year ended March 2013.
Sony’s new expansion plan is just the tip of the iceberg with regards to its long-term vision for Africa.
At a time when the region’s electronics market is evolving rapidly with more and more users looking for intelligent solutions to match their entertainment needs, Sony is poised to deliver an extraordinary offering to suit varied expectations and bring the best products to every corner of the African continent.
Peter Tanyanyiwa
Online Reporter