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Talent Gore
THE fashion spotlight is about to shine on Zimbabwe after the country recently launched SUPERMODEL, a groundbreaking competition and brand dedicated to discovering the next generation of modeling talent.
The competition is set to get underway with a nationwide search in the City of Kings, Bulawayo, next month followed by a series of live challenges, catwalks, face challenges and auditions held across various cities over the next few months. It will culminate in the finals in March next year.
According to the organisers, the 20 finalists will be signed with the Supermodel agency, offering them the opportunity to work in various capacities within the modelling industry to contribute to the growth of the fashion design sector.
In addition to spotlighting the modelling talent in the country, Supermodel aims to uncover the diverse players that contribute to Zimbabwe’s creative economy, including filmmakers, fashion designers, make-up artists and photographers.
The competition also supports the Wear Zimbabwe campaign that will promote and support the local design industry.
Supermodel chairperson Karin Coric, said the competition will host a series of live challenges and auditions in major cities over the coming months.
“A panel of industry experts will evaluate contestants on their catwalk skills, personal style and overall modelling potential.”
Coric said 20 finalists will ultimately be selected and signed by the Supermodel Agency to work with international brands and agencies.
“Supermodel is about honing the beauty, talent and personalities that can be captured at a world-class standard. Our talent will be identified across the nation regardless of race, background, size, or age as a contribution to building the fashion design industry.”
The modelling guru said that Supermodel aims to spotlight Zimbabwe’s wider creative economy.
“The initiative will feature programming related to film, skills training, fashion design, make-up artistry and photography, as well as promote the ‘Wear Zimbabwe’ campaign to support the local fashion industry.
“We will be highlighting the extraordinary beauty of our nation by participating in and documenting the journey for all stakeholders to see.
“We firmly believe this initiative will bring out the bright sparks of our nation as we nurture and identify talent in the creative industries. We need a village to raise this child, and we are calling on all Zimbabweans to join the adventure.”
Supermodel official, Paidemoyo Chideya, said the pageant aims to celebrate beauty and talent, as well as leave a lasting positive impact on the lives of the finalists.
The Supermodel competition has sparked anticipation within the nation as it promises to showcase the extraordinary beauty of Zimbabwe.
Mathew Masinge
Online Reporter