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Trade Focus
Allan Majuru
THE world is rapidly changing its approach to consumption, as there is now increased advocacy on sustainable use of natural resources, particularly products with a commercial value.
This is undoubtedly changing the dynamics that inform decision-making by those who import goods from international markets.
The world is currently plagued by climate change, deforestation, and air and land pollution. These global challenges, coupled with modern lifestyles, have been largely blamed for current challenges such as the increased incidence of chronic illnesses and global warming. As a result, most countries have been calling for a change in production processes. This resonates with President Mnangagwa’s call for responsible stewardship of natural resources.
The Second Republic has adopted a holistic approach that balances the imperative for growth with the one for environmental preservation. But why the focus on sustainability?
The ongoing emphasis on sustainable use of natural resources is shaping the future landscape of exports and industry.
Companies that swiftly adapt to this paradigm shift will undoubtedly take the lead in both global markets and sustainable development. Buyers worldwide are actively seeking products that align with their values. In this evolving economic ecosystem, adopting environmentally friendly practices is no longer just a choice, but a strategic imperative for long-term success and resilience in the global marketplace.
So, this presents a remarkable opportunity for companies that are quick to adapt.
All this presents a golden opportunity for Zimbabwe to diversify its export portfolio and carve a niche in the global marketplace.
By harnessing the country’s natural resources responsibly and embracing eco-friendly practices, local businesses can position themselves as leaders in the emerging green economy.
Opportunities for Zimbabwe
Zimbabwe has abundant raw materials that can be sustainably harnessed to create value-added products with minimal environmental impact.
From ethically sourced timber for furniture to organic cotton for textiles, the country has the potential to become a hub for eco-friendly manufacturing.
In the arts and crafts sector, many Zimbabwean crafts use locally sourced materials, such as wood, stone, clay and natural fibres, which promote sustainable use of natural resources and reduce impact on the environment. By emphasising sustainable harvesting practices and promoting eco-friendly production methods, the arts and crafts sector contributes to environmental conservation and biodiversity preservation.
According to Trade Map, US$2,7 billion worth of woven baskets were traded globally in 2022. For local weavers to claim a share of this market, they should consider acquiring certifications to make their crafts more appealing to the “sustainability-conscious” buyer. One of the most common credentials in this sector is the Fairtrade certification, which is voluntary.
It requires crafters to demonstrate fair trade principles and ensures that artisans receive fair compensation for their work and operate under safe and ethical working conditions, while adhering to all set environmental standards. Fair trade partnerships with international buyers promote transparency, equity and social responsibility throughout the supply chain, fostering long-term relationships based on mutual respect and trust.
Within the horticultural space, there is growing consumer demand for organic and pesticide-free produce. This presents an opportunity for Zimbabwe to position itself as a supplier of premium-quality organic horticultural products.
By promoting organic farming practices, minimising chemical inputs and adhering to international organic standards, local growers can meet the growing demand for sustainably produced fruits and vegetables in global markets.
Certification and traceability are ways of attracting buyers. Emphasising certifications, such as GlobalG.A.P. (Good Agricultural Practices), ensures compliance with international food safety and quality standards, enhances product traceability and builds consumer trust. This helps exporters of horticultural produce access premium markets and get competitive prices. Producers of avocados, blueberries, cut flowers, peas and fine beans, among other horticultural crops in Midlands and parts of Mashonaland, are working with ZimTrade to export their produce to the European Union and the United Kingdom, where the GlobalG.A.P. standard is required.
In addition, sustainable packaging and logistics have also become critical in manufacturing. Adopting sustainable packaging materials, reducing plastic waste and optimising transport logistics contribute to the eco-friendliness of Zimbabwe’s horticultural exports.
By using recyclable and biodegradable packaging materials and implementing efficient cold chain systems, exporters minimise environmental impact and ensure the freshness and quality of their products during transit. This draws more environmentally conscious buyers. Zimbabwe’s leather industry also has immense potential for sustainable exports, offering high-quality hides, skin and leather products crafted using traditional techniques and modern innovation.
With a rich tradition of leatherworking, coupled with abundant raw materials and skilled artisans, Zimbabwe can leverage on sustainable practices to enhance the competitiveness of its leather exports.
Promoting ethical and responsible animal husbandry practices, ensuring animal welfare and adhering to traceability standards will make it easy for Zimbabwe to further enhance the sustainability credentials of its leather exports. In addition, adopting eco-friendly tanning methods, such as vegetable tanning or chrome-free tanning, will allow local tanneries to minimise pollution, reduce water consumption and mitigate the environmental footprint of leather production.
Implementing waste reduction strategies such as recycling leather scrap for use in other industries or converting organic waste into biogas for energy generation will also promote resource efficiency and minimise pollution. Ensuring the quality and safety of leather products is essential for building consumer confidence and maintaining market competitiveness. By adhering to international quality standards and obtaining certifications such as ISO 9001 (Quality Management System) or Leather Working Group certification, local leather manufacturers can demonstrate their commitment to excellence and sustainability, enhancing their market access and reputation.
Navigating the difficult terrain
It is important to note, however, that the journey towards sustainable exports is not without its challenges.
Local businesses must navigate numerous considerations, including ethical sourcing and eco-friendly production processes, in addition to adherence to international standards and certifications.
These factors are not only essential for gaining access to lucrative export markets but also for upholding principles of sustainability and responsible stewardship of natural resources. Furthermore, investing in sustainability goes beyond mere economic gains — it is a matter of social responsibility.
By prioritising environmentally friendly practices, businesses can create a positive social impact by preserving biodiversity, mitigating climate change and promoting fair labour practices.
Moreover, sustainable enterprises have the potential to empower local communities by providing employment opportunities and fostering inclusive growth.
Allan Majuru is ZimTrade’s chief executive officer.
Online Reporter