Online Reporter
Mbulelo Mpofu
Zimpapers Arts and Entertainment Hub
FINANCE, Economic Development and Investment Promotion Minister Professor Mthuli Ncube has called on young artists to move beyond viewing music as a pastime and start treating it as a serious profession.
Speaking at the Creative Bluez initiative, a platform dedicated to nurturing and showcasing Bulawayo’s emerging musical talent, held on Saturday night in Silungudzi A, Matobo, Prof Ncube hailed the young artists for their creativity and commitment.
He said the time has come for Zimbabwean musicians to professionalise their craft, monetise their work and view the arts as a vital contributor to the national economy.
“The talent in Bulawayo is undeniable, but it’s important for young artistes to start viewing their musical pursuits not as hobbies but as viable careers,” said Prof Ncube.
“We must work towards monetising music and making it a profitable endeavour that sustains livelihoods.
“Artists need to pay bills and earn a living from their craft, and that’s why we established Kulture Studios — a talent identification and nurturing hub for young creatives.”
The event marked the culmination of a seven-day boot camp on song writing, recording, and performance, supported by the Mthuli Ncube Foundation, through Kulture Studios.
Participants included Karen “Acquillah K” Dhliwayo (Afro-pop/R&B/Afro-soul); Catherine “Cathy” Taruvinga (Reggae/Dancehall/Afrobeats); Nomazulu “Noma” Mguni (Afrohouse/Amapiano); Kingsley “Kingsley Summer” Siziba (Amapiano); Walter Mcebisi “D LaX” Dlamini (Dancehall/Afro-pop); Denzel Takudzwa “Amigoroyce” Pfute (Hip-hop/Afrobeats); Khotso “The Juggernaut” Dube (Dancehall); Thokozani “Tiger” Ncube (Dancehall/Hip-hop); Nkosinomusa “Lakosta” Tshuma (Kasi rap/Amapiano); Garikai “GaRy” Chakanyuka (Soul/R&B/Afro-pop); and Kabelo Bhekuyise “Kbrizzy” Matiwaza (Hip-hop).
Prof Ncube took time to mingle with the artists after their performances, congratulating them for their artistry and commitment.
“You’ve outdone yourselves and I’m proud to be part of your success. You guys are stars,” he said, exchanging handshakes and fist bumps with the performers.
The Minister said arts and culture play a vital role in driving innovation, employment, and youth empowerment, key pillars in the country’s National Development Strategy 1 (NDS1).
He noted that influential figures and institutions have a duty to identify and nurture young talent to ensure the growth of the creative economy.
“It’s our responsibility to promote and support these artists for the betterment of our communities.
“Bulawayo has always been the artistic and cultural heartbeat of the nation, and this event has once again proven that,” he said.
During the night, participants performed original songs from their upcoming compilation album, including Ingwe Lenja, Ijazi, Mastanda, and Jerejeje.
Mathew Masinge