The Herald reaffirms dominance on newspaper market

The Marketers Association of Zim­babwe organises the annual awards in honour of outstand­ing brands that are most recog­nisable in the minds of con­sumers.
For the third year running, The Her­ald has won the Super­brand of the year award despite competition from new entrants in the market.
In what was largely a contest among stable mates, H-Metro and Chronicle came in as first and sec­ond runner ups, respec­tively.

 

Zimpapers chief executive Mr Justin Mutasa received the presti­gious award.
The special recognition of The Her­ald’s brand strength came on the back of another stellar performance earlier this year in the Zimbabwe All Media Prod­ucts Survey, which con­firmed the paper as the coun­try’s most widely-read daily.

The country’s oldest daily has almost a million readers.
The Sunday Mail snatched the Super­brand of the Year Award in the weekly newspapers cate­gory.
The Financial Gazette was the first runner-up in the category that saw another Zimpapers weekly, the Sun­day News, com­ing in as second run­ner-up.

Zimpapers commercial print­ing unit, Natprint, once again demon­strated market leadership after scoop­ing the Superbrand of the Year Award in its cat­egory.
The sky can only be the limit for elec­tronic media stable mate, Star FM, which showed strong brand potential in future after it was rated fourth in the elec­tronic media cate­gory.
Power FM was rated first, Radio Zimbabwe second and ZTV third in the same category.
MAZ president Mrs Ruth Ncube urged those that did not walk away with prizes not to despair, but to work hard to strengthen their brands.

“I would want to say that this has been a year like any other and (at the same time) a year like no other year,” she said.
The MAZ Superbrand awards have registered phenomenal growth since inception five years ago with over 300 entrants from just over 100 partici­-pants.
Guest of Honour at this year’s event, Tourism and Hospitality Industry Min­ister Walter Mzembi said building pow­erful brands was important.

Brand South Africa’s market­ing and communications direc­tor Ms Nomsa Mazibuko also attended the ceremo-       ny.
She said building brands was criti­cal in building country images to attract foreign invest­ment.
Chairman of the Superbrand adju­dication committee, Mr Herbert Nkala, encouraged los­ing competi­tors to pull up their socks.