That is because this is the new Tiger Woods, complete with a new swing, new love interest and new attitude.
“I don’t want to become as good as I once was. No, I don’t. I want to become better,” declared Woods.
At a point in most careers where most athletes’ best years are behind them, Woods has set about redefining the parameters of his sport, insisting that his best is yet to come.
With the number one world ranking back beside his name and three PGA Tour wins from five starts this season, Woods’s play is certainly providing very compelling evidence that this may indeed be true.
But while all signs point to Woods being back at his best after years of struggling with injuries, personal strife and a tedious swing overhaul his comeback will not be complete in many minds, including his own, until he wins another major.
It has been nearly five years since Woods celebrated his last major success at the 2008 US Open and eight since he slipped into his fourth green jacket as Masters champion.
Jack Nicklaus’s record of 18 majors that has been Woods’s “Holy Grail” has stalled at 14.
But with the year’s first major set for April 11-14 at Augusta National, Woods appears to have his game back in top gear and ready to resume his quest.
“Jack did it (win) until he was 46,” said Woods. “I just feel like over the years he was the most consistent at putting himself in position to win major championships and win tournaments.
“You start realising that it gets a little more difficult as you get older to balance. That’s just life. He was better at that than anybody else and hopefully over the course of my career, when all is said and done, I was pretty good at it as well.”
While Woods’s work on the golf course has been of the highest standard, his personal life has been more of a triple-bogey. He saw his marriage unravel in a messy public divorce as the sleazy details of a string of extra-marital affairs were exposed, sending sponsors running for cover. It was a shocking fall from grace with injuries and a two-and-a-half-year barren stretch without a PGA Tour win adding to his pain. But after nearly four years of personal and professional turmoil the stars seem to be realigning for Woods as he rebuilds his life and image.
Yes, life is good again for Woods, who enjoyed a whirlwind week at last month’s Arnold Palmer Invitational that began with him announcing a new love interest in Olympic skiing champion Lindsey Vonn and ended in victory with on top the world rankings for the first time since October 2010.
Sponsors have begun to trickle back. Woods’ portfolio of endorsements may not yet be back to the blue-chip line-up it once was when Gatorade, Gillette, Tag Heuer and Accenture were on board but there are signs marketers no longer view the world number one as the liability he had become. Luxury watch maker Rolex is back on the Woods bandwagon and Nike, which will introduce a new limited edition Tiger Woods shoe at the Masters, has once again pushed Woods into the spotlight with a campaign. — SuperGolf.



