Online Reporter
Takunda Gambiza
Herald Reporter
THE tourism sector, now the nation’s strongest economic performer, came into sharp focus at the 2025 Hospitality Summit, with officials arguing that sustaining success demands innovation and partnership.
Representing Tourism and Hospitality Minister Barbra Rwodzi, Permanent Secretary in the Ministry, Dr Takaruza Munyanyiwa, told delegates that the sector had reached “a historic crossroads” after Forbes magazine named Zimbabwe the best country to visit in 2025.
“Tourism has taken the position of being the number one contributor to the growth of GDP ahead of mining and agriculture. Destination Zimbabwe once again has hit the international tourism headlines,” said Minister Rwodzi.
“We need to make sure that we do our level best to maintain that position. Because these accolades don’t come cheap,” said Minister Rwodzi.
“Yet the spirit of Zimbabwe hospitality remains unbroken. We have continued to smile, to serve and to tell our authentic story that’s reaping the rewards now.”
Statistics presented at the summit showed international arrivals between January and September 2025 rose by 9 percent compared to the same period in 2024, while domestic travel grew by 20.9 percent.
The sector generated US$922 million so far this year, up from US$839 million in 2024.
Minister Rwodzi outlined five pillars to secure the industry’s future: digital transformation, sustainable climate-resilient practices, human capital development, infrastructure and connectivity and branding with market diversification.
Minister Rwodzi said that tourism fees would be reduced by up to 50 percent to lower operating costs.
Hospitality Association of Zimbabwe (HAZ) President Ms Emma Kativhu congratulated Minister Rwodzi for being elected Vice President of the UN General Assembly’s Tourism Regional Commission for Africa, saying the position will benefit Zimbabwe.
“This position catapults Zimbabwe to the forefront of global tourism dialogue, reinforcing our standing and influence in the region and internationally,” she said.
Ms Kativhu said that tourism worldwide is in flux, influenced by changing consumer choices, technological progress and the continuing impact of recent global developments.
“The global landscape of tourism is evolving rapidly, influenced by changing consumer behaviours, technological advancements and the ongoing impact of recent global events.
“It is our responsibility to adapt and to innovate to meet these challenges head on,” said Ms Kativhu.
Ms Kativhu urged delegates to seize the moment, describing the summit as a turning point for tourism in Zimbabwe and encouraging collaboration to chart a sustainable future.
Tourism Business Council of Zimbabwe president Mr Clive Chinwada described the sector as one of the country’s strongest brands, highlighting its role in shaping international reputation.
“Hosting people that come to our nation, showing them the brighter side of who we are, is very significant and helpful in building the reputation and the brand of our country.”
Mr Chinwada, in his speech, also appreciated the FBC Holdings Bank for its long-term support.
“FBC Holdings has been an anchor sponsor of this event for the past six years. Their commitment to our industry is beyond measure, astounding,” said Mr Chinwada.
