an increase in revenues in China in the coming 12 months, higher than the last year’s figure of 77 percent.
At the same time, 83 percent of the survey respondents planned to add investment in Chinese operation, and 57 percent to increase employment of local staff in China. “This year’s survey clearly indicates the growing importance of China to many companies as a driver of corporate growth,” said Stephen Philips, chief executive of CBBC, at a press briefing.
According to the survey, British companies viewed their most significant competitive advantages in China to be in product quality and design, overall management expertise, and customer services.
But some respondents of the survey said that they had faced challenges in attracting and retaining skilled workers in China. CBBC, founded in the early 1950s, is a leading organisation helping British companies grow and develop business in China, with nine offices in Britain and 11 offices in China. Its members include some 900 companies. The survey involved some 170 companies and 90 percent of them have direct investment or offices in China. — Xinhua.
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