Online Reporter
Langelihle Dube, Zimpapers Arts and Entertainment Hub
THE media landscape has undergone a significant transformation. Traditional outlets such as television and radio are steadily losing ground to the internet and mobile platforms, with podcasting emerging as one of the most powerful tools for storytelling and connection.
In Bulawayo, the BYO Podcast Ingxoxo 99 has risen to become one of the most authentic digital voices, bridging Zimbabweans at home with those scattered across the globe. With its unfiltered conversations, sharp humour, and fearless takes on everything from nightlife to social issues, the podcast has firmly established itself as the city’s loudest youth voice — sparking debate, laughter, and reflection in equal measure.
Described on its platforms as “young individuals discussing trending news and social topics in a relaxed, relatable way”, the show thrives on a casual yet culturally rich format.
The team focuses on current issues, ensuring their conversations spark engagement without spreading misinformation. They blend planning with spontaneity, striking a balance between humour and serious discussion — even when tackling sensitive topics.
The podcast was founded by Mgcini Moyo in 2021. Reflecting on how the name came about, he recalled: “I told a friend of mine who’s an SDA pastor that I wanted to start a podcast and asked for name suggestions. He came up with BYO Podcast Ingxoxo 99.”
Since then, the platform has grown steadily, attracting over 8 000 subscribers and close to half a million views. For Mgcini, this is just the beginning.
“I feel like the podcast hasn’t yet reached the level of following I envisioned. Did I expect to be where we are right now? No. But I believe we can do more.”
The podcast features a rotating crew of hosts led by Mgcini, alongside co-hosts such as Ralph Nkomo, Nombeko, MaForty, Melissa Jane and artiste Kbrizzy. Their chemistry is unmistakable. They approach the show as colleagues first and friends second, treating it as a business while allowing their camaraderie to add warmth and relatability.
Beyond entertainment, the podcast has become a showcase of Bulawayo’s youth culture, proving that one does not need to be a celebrity to build a platform.
“Basically, it’s motivation for every content creator who wants to start something. We’re proof that you can start from scratch and build something solid.”
For the team, a milestone moment was Episode 100, when they organised a pad donation drive. The initiative reached six schools, Ingutsheni Hospital and a charity home.
“That was a standout moment for us, seeing how the audience responded and how the podcast could mobilise people to give back,” said Moyo.
While local viewership is often hindered by data costs and competition from South African content, the diaspora has embraced Ingxoxo 99. Zimbabweans in the UK, USA and Canada form the podcast’s largest audience, finding comfort in authentic Bulawayo voices and staying connected to home.
The podcast has hosted notable guests, including South African music executive Nota Baloyi, award-winning actor Chrispen Nyathi, Afro-House DJ Nitefreak, comedian and actor Madlela Sikhobokhobo, social media influencers, and, most recently, Nizhe DeSoul. Guests are chosen not merely for their fame, but for the strength of their stories.
Like many digital platforms, the podcast faces challenges. Engagement remains lower than expected, with many viewers watching without subscribing or commenting. Convincing locals to prioritise home-grown content requires persistence and consistency.
Still, the team remains resilient. Looking ahead, they plan to branch into new formats —from radio-style shows to music showcases — further expanding Bulawayo’s digital creative space.
If there is one lesson Moyo and his team want young Zimbabweans to take from their journey, it is to start, regardless of limitations.
“There’s nothing new under the sun, but there can only be one you. Be the best version of yourself.”
That philosophy reflects the essence of the podcast itself: born from a simple idea, sustained through creativity and consistency, and fuelled by belief in the value of local voices.
Sidumisile Mabena