US$1M OK GRAND CHALLENGE LAUNCHED

Arron Nyamayaro

THE 2024 US$1million OK Grand Challenge was launched in Harare yesterday.

OK Zimbabwe will give a charity car to Bulawayo’s Emthunzini Wethemba Children’s Home in their 35th Grand Challenge edition.

The promotion, launched under the theme “OK Grand Challenge, Where the Nation Shops and Saves”, is running from April yesterday to June 1.

OK Zimbabwe board chairperson, Herbert Nkala, said:

“With a purse valued at over US$1 million and supported by over 40 different household Zimbabwe brands, the OK Grand Challenge has held its own against a tough year for formal retail business,” said Nkala.

“In a twist, for the second time since inception, OKmart has been added to the OK Grand Challenge and will be participating in the promotion together with the eponymous national OK Stores chain, bringing the total number of participating outlets up to 60 from the traditional 52.”

OK Zimbabwe Supply Chain director, Knox Mupaya, said shoppers spending US$10 or more at any OK Store or US$100 or more at OKmart will qualify to win a car.

“Our commitment to making happiness tangible to our shoppers is brought into sharp focus through iconic promotions such as the OK Grand Challenge.

“The fact, that together with our suppliers, we are able to mobilise prizes worth one million in a tough year for retail, shows that we don’t pay lip service to deliver value to our shoppers, we actually put our money behind our promises.

“The OK Grand Challenge will this year have a record-breaking 50 vehicles on offer, plus the grand prize being a Ford Ranger XLT double cab,” said Mupaya.

OK Zimbabwe Grand Challenge is the nation’s largest and most diversified retailer with over 82 years of trading experience with a network of over 73 stores, including 53 OKs, nine Bon Marche’s and eight OKmarts and a standalone liquor store.