Chronicle Editor
Lovemore Dube
Victoria Falls Mayor, Councillor Prince Thuso Moyo, has announced that the resort city is fully prepared to host the 16th edition of the Econet Victoria Falls Marathon this Sunday. The eagerly anticipated event, now firmly established as one of Africa’s premier running events, promises an unforgettable experience.
Participants will enjoy scenic routes that showcase the breath-taking landscapes and diverse wildlife surrounding the iconic Victoria Falls. Clr Moyo highlighted that the marathon will significantly impact the region’s economy, serving as a major income earner for the local hotel and tourism industry.
“The Econet Victoria Falls Marathon is a major athletic event which I am told will this year attract over 5 500 participants from around the world. As a World Heritage Site, the Falls are the primary source of revenue for the town, and the thousands of athletes coming to the town will definitely engage in other tourist activities thereby boosting the industry,” the mayor said.
The marathon has seen remarkable growth since its inception in 2006, now drawing participants from around the globe each year. Beyond its economic benefits, the marathon plays a crucial role in promoting Victoria Falls as a premier tourist destination. The influx of international visitors not only boosts local businesses but also elevates the resort city’s global profile.
The marathon’s route, featuring awe-inspiring views of the Victoria Falls Bridge and the majestic Zambezi River, offers runners a cherished experience that blends the thrill of the race with the natural beauty of the surroundings. Former Confederation of Zimbabwe Industries president and CEO of United Refineries, Busisa Moyo, highlighted that the Econet Victoria Falls Marathon provides a valuable platform for businesspeople to network and discuss potential business opportunities and ideas.
“The marathon presents opportunities for businesspeople to mix and mingle and produce effective results in terms of investment. The few hours that these practitioners meet are very impactful, so the marathon is great for the business community and the city of Victoria Falls, which is largely known for its hospitality industry,” he said.
Moyo, who also serves as board chairman of the Zimbabwe International Trade Fair Company, has participated in several editions of the Econet Victoria Falls Marathon in the past. The 2024 Marathon, themed “Road to Victory,” offers races for various categories of runners. Participants can choose from the full marathon (42,2km), the half marathon (21,1km), a collaborative team relay with two runners each covering 10,5km, or the popular 7,5km Family Fun Run.
Online Reporter