WATCH: Estimated over US$600 million worth of business transactions generated at ZITF 2026

THE Minister of Industry and Commerce Nqobizitha Mangaliso Ndhlovu has said preliminary analysis indicate that over US$600 million worth of business transactions, confirmed orders and leads were generated during the 66th edition of the Zimbabwe International Trade Fair (ZITF) 2026.

The development highlights the continued evolution of the premier trade showcase, contrary to the often-repeated notion that the ZITF is simply a talking shop.

A previous report indicated the 65th edition of the ZITF 2025 generated business leads valued between US$296 million and US$379 million as well as a record US$18 million in formal agreements were signed during the event.

Speaking during the Post-ZITF 2026 press briefing on Sunday, the Minister said though a comprehensive analysis to be produced later as more information is being gathered, preliminary analysis indicates over US$ 600 million worth of business transactions were generated.

“Preliminary analysis indicates over US$600 million worth of business transactions, confirmed orders and leads were generated during the show. In addition to direct transactions, several Memoranda of Understanding (MoUs) were facilitated in priority areas such as manufacturing and technology,” he said.

“Curated business-to-business (B2B) sessions generated high-value leads that are expected to translate into firm commitments as follow-through and due diligence processes conclude.”

He said ZITF 2026 demonstrated its convening power at the highest level, while key decision-makers actively participated across platforms, including a closed-door business breakfast engagement involving senior Government leadership and captains of industry.

Minister Ndhlovu said concurrent events were strongly subscribed, with meaningful discussions aligned to national priorities — industrialisation, youth entrepreneurship, innovation commercialisation, trade diplomacy, and investment mobilisation.

He added: “Partnerships with business member organisations and development organisations strengthened the technical depth, attendance quality, and outcomes focus of the programme. We were particularly encouraged by increased youth participation—through dedicated platforms such as the Youth in Business Conference and through stronger inclusion of young entrepreneurs within mainstream sessions.”

The Minister said ZITF remains Zimbabwe’s premier “shop window” for investment and industrial growth.

He said this year’s oversubscription and strong private sector presence reinforced the message that Zimbabwe is open for business.

“Sector interest was strongest in manufacturing, mining, agriculture, and energy—reflecting the country’s productive base—alongside growing momentum in ICT, innovation-driven enterprises, and the financial services that enable trade and investment,” he said.

“The Investors Lounge, delivered in partnership with the Zimbabwe Investment and Development Agency (ZIDA), was well received and improved business matchmaking between local firms and international delegations.”

Minister Ndhlovu said they expect further detail on investment leads and aftercare progress as engagements mature, which should give them a better estimate of the business value of the exhibition.

He said international participation continued to evolve from transactional participation towards more strategic, long-term interest.

“Regional neighbours remained strongly represented, alongside sustained interest from emerging markets. Targeted pre-show engagement such as regional roadshows and strategic outreach helped strengthen the calibre of visiting delegations and the private sector composition within national pavilions.”