Innocent Kurira [email protected]
THERE is need for the creation of structures that protect athletes’ wealth and turning short-term sporting earnings into lasting financial assets.
Speaking at the Kuzana Sport and Creative Economy Expo in Bulawayo, Permanent Secretary in the Ministry of Sport, Recreation, Arts and Culture Nicholas Moyo said Zimbabwe must formalise intellectual property rights as part of efforts to strengthen the business of sport.
“We need structures that protect players’ wealth. Formalise intellectual property and transform temporary earnings into permanent financial assets,” said Moyo.
His remarks come as the inaugural Kuzana Sport and Creative Economy Expo seeks to position sport and the creative sector as engines of business, investment and economic growth.
The expo has brought together athletes, sporting organisations, entrepreneurs, investors and other stakeholders to explore opportunities in areas such as sponsorship, broadcasting, merchandising, sports tourism and intellectual property.
Moyo said protecting the wealth generated by athletes would be critical in ensuring that sporting success translates into sustainable economic benefits beyond an athlete’s active career.
The expo runs until October 11.
