Bongani Ndlovu
Rutendo Nyeve, [email protected]
THE nation has solidified its standing as a global tourism hub after United Nations Tourism Secretary-General Shaikha Al Nuwais unveiled the brand-new logo for the International Year of Sustainable and Resilient Tourism 2027 in Victoria Falls on Monday.
The unveiling took place at the 23rd UN Tourism Meeting of the Committee on Tourism and Sustainability, held under the patronage of First Lady Dr Auxillia Mnangagwa.
The two-day conference has drawn high-level delegations from across the world.
The newly revealed emblem, a dandelion rooted in place yet capable of spreading ideas globally will be used by the UN General Assembly to mark 2027 following its proclamation last year.
Tourism and Hospitality Industry Minister Barbara Rwodzi hailed the moment as a powerful endorsement of the Second Republic’s policies.
“It’s a great way of marketing our destination and busting sanctions. This shows Zimbabwe is moving forward with the sustainable development goals
“The logo was unveiled here in Victoria Falls for the first time to the whole world, a logo that shall be used by the UN General Assembly,” said Minister Rwodzi.
UN Tourism Secretary General Ms Shaikha Al Nuwais, visibly moved by her visit to the Falls, urged the world to experience the iconic landmark.
“I can’t think of a more fitting place. Victoria Falls brings home the close relationship between tourism, nature and communities,” she said.
She emphasised the sector’s vulnerability to global shocks, saying sustainability and resilience are two sides of the same coin.
The committee is finalising the roadmap and governance structures for 2027, with discussions on regenerative tourism offering fresh policy perspectives on restoring ecosystems and communities.
Online Reporter