Online Reporter
Conrad Mupesa-Mashonaland West Bureau
IN a groundbreaking shift for the tourism industry in Kariba, women are making strides in the boat cruising business, an area traditionally dominated by white males.
This marks an important milestone as female entrepreneurs not only enter the lucrative cruise market but also take on roles as employers, contributing to both local and national economic growth.
One standout figure in this evolution is Mrs Chikomborero Jaiwa, whose entrepreneurial journey exemplifies the opportunities created for women by the Government. Her success story reflects resilience and adaptability in a male-centric industry.
Recently, Senator Monica Mutsvangwa, the Minister of Women Affairs, Community, Small and Medium Enterprise Development, visited several women-run businesses at Cutty Sark Harbour and Chawara. During her tour, she celebrated contributions women are making to Zimbabwe’s tourism sector.
Mrs Jaiwa, originally rooted in the fishing industry, recognised the need to diversify her business in response to climate change challenges affecting fish populations.
“Given the current climate change challenges, I realised it was crucial to diversify and take advantage of the extensive water body we have in Kariba,” she said.
Starting with funds from declining fish catches, Mrs Jaiwa has established a firm foothold in the competitive tourism market.
“Many people were sceptical at first, doubting my ability to thrive in a domain historically controlled by large corporations. As a black woman and a former teacher, I am determined to redefine these odds.”
Facing stiff competition from predominantly male and white-owned businesses, Mrs Jaiwa has effectively utilised social media as a marketing tool. Platforms like WhatsApp and Facebook have allowed her to extend her reach and client engagement.
Looking ahead, she plans to expand her operations by introducing additional boats at Lake Chivero and Osborne Dam in Manicaland province, broadening her influence in the tourism industry.
The Government recognises the vital role of small and medium enterprises (SMEs) in this sector.
Senator Mutsvangwa assured ongoing financial support and technical training for women-led businesses.
“My ministry is committed to creating an enabling business environment, providing affordable access to loans through Smedco (Small and Medium Enterprises Development Corporation),” she said.
Mashonaland West Minister of State for Provincial Affairs and Devolution Marian Chombo, emphasised the importance of using social media to promote businesses.
“Women must confront and navigate these male-dominated spaces to claim their rightful place,” she said, highlighting the economic opportunities available for SMEs in the province.
Beyond Kariba, numerous dams in the region can serve recreational purposes and stimulate economic growth. Minister Chombo also reinforced that fishing remains a foundational economic pillar for Kariba, advocating for sustainable practices and ongoing support for acquiring new fishing rigs.
The emergence of women in the boat cruising sector in Kariba not only represents a shift in the tourism landscape, but also serves as an inspiration for future generations. With continued support and empowerment, these women are poised to redefine the industry and contribute significantly to the region’s economic development.
