ZABG rebrands

The rebranding process also ensures the bank focuses on ensuring it completes its recapitalisation as discussion with potential equity partners will be concluded.

In a statement, the group’s chief executive officer, Mr Stephen Gwasira, said the rebranding to Allied Bank was part of an overall plan to turn around the fortunes of the commercial bank that had grappled with several changes in the last two years.

He said because of a new shareholder and plans for taking on more equity partners being at an advanced stage, the mood around the local banking group, and the industry in general, was on a high.

He said the whole team within his organisation was excited about the developments of the past few   months.

“The rebranding was always part of the plan and has always been seen as the next logical step for the organisation, and we are proud to be unveiling such a modern and progressive look, which demonstrates the progressive nature of the organisation,” he said.

“The process will be completed in the next few months and the result is a more customer focused, progressive, energetic organisation, ready to serve our customers.”

Mr Gwasira said his organisation was taking measures to ensure that all its systems and team members were at the cutting edge of global best practice, ensuring the delivery of ‘world class banks’.

“In the next few weeks the market will see many exciting changes at Allied Bank and these are all being implemented to ensure a better customer experience as well as ensuring that the Zimbabwean banking landscape is positively transformed,” he said.

“We have designed world class branches that are comparable to any worldwide and in the next few weeks customers will be able to enjoy this new experience.”

He said his group would offer exciting new products that span the entire menu of services that have been offered in banking, but “have been improved to appeal to customer needs”.

“As you are aware, rebranding is far more than just changing the sign on the door, and we have realised that, and in so doing have put measures in place for a brand new customer experience,” he said.