Zifa in ambitious webcasting bid

Fungai Muderere

Zimpapers Sports Hub

ZIFA have taken a potentially transformative step by applying for a broadcasting service licence from the Broadcasting Authority of Zimbabwe (BAZ), in a move that could reshape how local football content is produced, distributed and consumed.

According to a public notice issued on Thursday, the association is seeking a webcasting licence, with its proposed operations set to be housed at Tendeseka Office Park in Harare.

The application, made in terms of the Broadcasting Services Act, is now open for public scrutiny, with stakeholders invited to submit their views within a stipulated 14-day window.

If granted, the licence would allow ZIFA to stream live and pre-recorded football content over the internet — a significant shift from reliance on traditional broadcasting platforms.

At face value, the development signals progress, a game-changer in the making.

For years, access to local football content has been limited, often leaving fans — particularly those in the diaspora — disconnected from the domestic game.

A webcasting platform could bridge that gap, offering real-time match coverage, highlights, interviews and behind-the-scenes programming to a global audience.

ZIFA head of marketing media and communications, Mike Madoda, said:

“On the rationale behind the webcasting licence application, ZIFA’s ’s move to apply for a webcasting licence is part of a broader strategy to modernise how Zimbabwean football is produced, distributed, and consumed.

‘‘The game has evolved significantly in the digital era, and supporters increasingly expect real-time, accessible and high-quality content across multiple platforms.”

He said the initiative is driven by the need to strengthen ZIFA’s ’s direct communication with football stakeholders and supporters.

“This is set to improve visibility for domestic football, including leagues, grassroots competitions, and national teams.

“On the benefits ZIFA is targeting, the webcasting initiative is expected to deliver several key advantages. Enhanced Fan Engagement: Supporters will have greater access to live matches, behind-the-scenes content, interviews, and exclusive programming, regardless of location. Increased visibility for local football. “Competitions that traditionally receive limited coverage, including women’s football, youth football, and grassroots structures, will gain meaningful exposure. “Commercial opportunities, a structured digital broadcast platform opens up new revenue streams through advertising, sponsorship integration, and potential subscription-based content,” said Madoda.

He added on issues to do with content ownership and control.

“ZIFA will be able to manage its own narrative, ensuring accurate, timely, and professional delivery of football content. The initiative also creates opportunities to develop local expertise in sports production, commentary, digital media, and broadcasting. This development forms part of ZIFA’s ’s ongoing digital transformation agenda, which includes strengthening its online platforms, enhancing multimedia content, and improving stakeholder communication.

It also aligns with international best practice, where football associations are increasingly investing in in-house media capabilities to complement traditional broadcasting arrangements.

“Importantly, ZIFA remains committed to working collaboratively with existing media partners.

“The webcasting platform is not intended to replace traditional media, but rather to complement and expand the reach of Zimbabwean football. Ultimately, the objective is to build a modern, accessible, and commercially viable football media ecosystem that benefits the game at all levels.”

Digital broadcasting presents opportunities for targeted advertising, sponsorship integration and subscription-based revenue models — all crucial for a football ecosystem that has long grappled

Webcasting allows interactive features such as live chats, fan polls and instant feedback, fostering a more inclusive and participatory football culture.

Yet, while the prospects are promising, the initiative is not without its challenges.