Zim focuses on world travel market

Latwell Nyangu
ZIMBABWE is participating in the three-day World Travel Market (WTM), a leading global business to business (B2B) travel show that started in London yesterday.

It ends on Thursday.

WTM is the second largest international tourism fair after the Internationale Tourismus Börse (ITB –Berlin). The fair attracts more than 50 000 participants, inclusive of senior travel industry professionals, airlines and international media.

Zimbabwe Tourism Authority chief executive officer, Winnie Muchanyuka, said:

“Destination Zimbabwe’s participation at WTM London will mainly focus on re-engaging and engaging key source markets after a long period of international travel restrictions caused by the Covid-19 pandemic. “Engagements such as these will work towards boosting the recovery of international tourism, regain the lost market share and build confidence on destination Zimbabwe in key source markets of the world,” she said.

The WTM, which returns after the lifting of international travel restrictions under the theme ‘Reconnect, Rebuild, Renovate’, is expected to provide massive business and networking opportunities for different destinations in the world.

The fair offers a perfect platform for the global travel trade to gain insight into the future of the industry, discover innovations, and share endless business opportunities. WTM London also offers extensive supporting programmes such as seminars, educational events, award ceremonies, destination briefings in a bid to bring professionals up to speed with the travel and tourism industry activities.

The Zimbabwe delegation includes the Deputy Minister of Environment, Tourism and Hospitality Industry, Barbara Rwodzi, ZTA officials and 10 industry players, who intend to once again entice the European market to visit Zimbabwe.