adminTanaka Mahanya
ZIMBABWE is expected to participate in the Expo 2025 Osaka to be held next month in Japan.
The expo is expected to run from April 13 to October 13 under the theme ‘‘Designing Future Society for our Lives’’.
Information, Publicity and Broadcasting Services Minister, Monica Mutsvangwa, revealed in a post-Cabinet media briefing on Tuesday that Zimbabwe has been allocated an 80m² stand for its exhibition, meetings and commercial activities.
“After the highly-successful Expo 2020 Dubai, Zimbabwe will participate at the Expo which will run from April 13 to October 13.
“The country will use the opportunity to promote the Brand Zimbabwe campaign and showcase its social and cultural diversity.
“It will also promote Zimbabwe’s trade and investment opportunities as well as tourist attractions, benchmark Zimbabwe’s innovations, products and processes against international best practices and to re-engage with the international community,” she said.
She said a National Coordinating Committee has been tasked to oversee preparations for Expo 2025 Osaka.
“The private sector is represented by the Confederation of Zimbabwe Industries (CZI), the Zimbabwe National Chamber of Commerce (ZNCC), Chamber of Mines Zimbabwe, the Small and Medium Enterprises Association, and the Shipping and Forwarding Agents Association of Zimbabwe, among other business associations.
“Participants from the private sector are being encouraged to sponsor their participation, and to profile their investment projects, develop robust digital marketing platforms and enhance product and service visibility.
“A robust communication and publicity strategy will be developed to ensure adequate information dissemination and raise awareness of the Expo 2025 prior to, during and after the expo,” she said.
Online Reporter