Online Reporter
Business Reporter
NATIONAL trade development and promotion agency, ZimTrade, will host the Zimbabwe Export Week 2025 in Bulawayo from October 13-17.
The event, now in its second year, is expected to provide a platform for meaningful engagement between Zimbabwean exporters, international buyers and policymakers.
It will run under the theme “Rooted Locally, Growing Globally,” which speaks to the growing imperative for Zimbabwean businesses to fully exploit local resources and capabilities while developing competitiveness in international markets.
ZimTrade chief executive officer (CEO), Mr Allan Majuru, said the programme was expected to bridge the gap between local businesses and export markets by enhancing the understanding of international market trends and fostering connections.
“The event is designed to facilitate a deeper understanding of the global market dynamics, connect Zimbabwean companies with buyers, and align national export strategies with opportunities for growth and value addition.
“Unlike its previous format as a one-day gathering, the Zimbabwe Export Week has evolved into a multi-day programme that allows for more robust interaction and strategic planning,” he said.
Mr Majuru also highlighted the importance of the extended format, explaining that the decision to expand the programme followed the positive feedback and tangible results recorded in 2024.
“The extended format allows for greater participation, more tailored interactions, and increased opportunities to align the national export development agenda.
“Over the past few years, the Zimbabwe Exporters Conference has played an instrumental role in shaping ZimTrade’s programme of activities.
“The ideas and feedback generated during the conference have helped define priorities and identify areas for support, capacity building, and market diversification.
“The engagements planned for the week are expected to result in partnerships, business deals, and the identification of new markets for Zimbabwean products.”
This year’s programme will begin with sector-focused activities that include company visits and interactive sessions between exporters and buyers.
These visits are expected to expose visiting international buyers to the scale and scope of Zimbabwe’s production capabilities, allowing for discussions grounded in real opportunities.
The Buyers Seminar will take place on October 15 and provide a structured opportunity for Zimbabwean companies to pitch their products and services to selected buyers from Africa, Europe and Asia.
Online Reporter