Online Reporter
Sikhulekelani Moyo, [email protected]
NATIONAL trade development and promotion body ZimTrade says Zimbabwe’s indigenous heritage products can compete globally if traditional knowledge is combined with science and modern processing, following a successful second week of the PUM Technical Assistance Programme.
The programme, implemented in partnership with Midlands State University (MSU) and indigenous baobab beverage producers, focused on transitioning products from traditional production methods to modern processing facilities.
“The experience highlighted the value of bridging heritage, science, and innovation to unlock the full potential of Zimbabwe’s indigenous heritage products for export,” said ZimTrade.
Industry players say baobab, marula and other native fruits have strong export potential due to growing global demand for natural and functional beverages.
However, small-scale producers have struggled to meet the consistency, food safety and packaging standards required for international markets.
Through the PUM Technical Assistance Programme, Dutch experts working alongside MSU academics provided hands-on support to producers in areas such as product development, quality control, hygiene and processing techniques.
The initiative seeks to help small and medium enterprises (SMEs) meet export requirements while preserving the cultural identity of their products.
ZimTrade noted that the collaboration demonstrates how universities, technical partners and grassroots producers can work together to add value locally before products are exported.
The initiative aligns with national objectives of expanding agro-processing and increasing foreign currency earnings through value-added agricultural products.
With training now underway, the focus is shifting towards helping baobab beverage SMEs formalise their operations, strengthen branding and access new export markets.
ZimTrade said the project marks an important step towards transforming Zimbabwe’s heritage ingredients into competitive export brands.
Meanwhile, ZimTrade said Zimbabwe will once again participate at this year’s edition of DRC Mining Week, which will be held from June 17 to 19.
“Today we paid a courtesy visit to the Consulate General of the Republic of Zimbabwe, with the meeting confirming the growing interest in Zimbabwean products and services. This is a great chance for local businesses to build partnerships and showcase their capabilities in the DRC market,” said ZimTrade.
