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Zvamaida Murwira
Senior Reporter
Zimbabwe’s largest integrated media house, Zimbabwe Newspapers, says it has made significant progress in implementing its digital-first strategy that will be marked by innovation, growth, and unwavering commitment to excellence across its divisions.
Addressing senior management during a strategic planning workshop on Thursday, board chairperson Mrs Doreen Sibanda said the company is transitioning from being a print-first business into a digital-first business, in keeping with the change in its audience’s consumption patterns.
“Our audience is digital-first and we are not there yet. We have no option but to change quickly,” she said.
“As we plan for 2025, there must be a relentless focus on digital transformation, while continuing to respect the rich heritage of our print and broadcasting sectors.
“These traditional mediums still generate the bulk of our revenue and must not be neglected. I expect that you will still come up with strategies to serve those who are loyal to print. So print and broadcasting must be respected and protected but digital must be the absolute priority.”
Online Reporter