Online Reporter
Herald reporter
ZIMBABWE’S leading integrated media company, Zimpapers, is exhibiting at Sanganai/Hlanganani/Dzimbahwe World Tourism Expo as part of its commitment to promoting tourism, economic growth and national development through impactful storytelling and multimedia engagement.
The expo provides an important platform for Zimpapers to engage with tourism stakeholders, showcase its diverse media portfolio and strengthen partnerships that support the growth of Zimbabwe’s tourism industry.
Zimpapers corporate communications and sustainability manager, Mrs Pauline Matanda, said the firm’s participation highlights its role in amplifying Zimbabwe’s tourism brand locally and internationally.
“As Zimbabwe’s leading media organisation, Zimpapers is proud to participate in the Sanganai/Hlanganani World Tourism Expo. Tourism remains one of the country’s key economic drivers and through our extensive media platforms, we have a responsibility to showcase the beauty, culture, heritage and investment opportunities that Zimbabwe offers.”
Mrs Matanda said Zimpapers continued to leverage its newspapers, radio stations, television and digital platforms to support tourism promotion through compelling content and strategic campaigns.
“We recognise the important role media plays in shaping perceptions and driving interest in destinations. Through our platforms, we connect tourism brands with local, regional and international audiences, helping to promote Destination Zimbabwe and drive sector growth.”
She said the expo offered valuable opportunities to build partnerships and engage directly with tourism players.
“Our presence here is not only about showcasing our products and services, but also about listening, learning and building meaningful partnerships with tourism operators, investors, hospitality players and policymakers. Together, we can tell authentic Zimbabwean stories that inspire travel and investment.”
The Sanganai/Hlanganani World Tourism Expo brings together tourism operators, buyers, investors, government agencies and media representatives, creating opportunities for networking, business development and knowledge sharing.
