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“The Zimpapers Talk Radio project was born out of the realisation that Zimbabwe was moving forward with the opening up of the airwaves and embracing all players to participate in this space.
“As a publicly-listed group, Zimpapers offers a unique opportunity for ordinary Zimbabweans to own shares in this company and be participants in shaping our destiny.
“Operating under the brand name Star FM, we believe that Zimbabwe is a star as reflected on our national flag, that our time to shine is now and that we will succeed as a nation in all the groundbreaking initiatives we are undertaking.”
Dr Chimedza said the purpose of Star FM was to reignite the Zimbabwean spirit that has seen Zimbabwe championing education, agriculture, and sport, among other achievements.
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“As Star FM, we will endeavour to usher our people into a new era of celebrating our successes, critiquing our shortcomings and forging ahead into the future that we know is bright.”
Zimpapers group chief executive Mr Justin Mutasa said the company was proud to run the first commercial radio station after independence.
“Our radio has successfully taken off. On behalf of all our staff, management and the board, I want to say congratulations for the job well done. I extend the same to
Admire Taderera (Talk Radio general manager), Tich Mataz, Piwayi Dzuda and others to say well done for taking off successfully beyond our expectations.
“We are the proud owners of the first commercial radio station after independence. We have not let down the Broadcasting Authority of Zimbabwe that has confidence in us that we are going to be on air within the timelines they gave us,” he said.
Mr Mutasa said Zimpapers was working towards becoming a fully-fledged media house running newspapers, radio and television stations.
“Currently, we are inundated with congratulatory messages and we are saying we are on the road to become a fully integrated media house.
“We now have newspapers and a radio station. As soon as the door is opened for television licence applications, we will be the first to apply in line with the vision of this company.
“We are proud that Sadc has set that all radio and television stations should be digitalised by 2015 and we are digitalised by 2012.
“With God on our side, there is nothing that can stop us from moving to the next stage of glory, that is having a television station,” he said.
Mr Mutasa said Star FM will complement ZBC and it had already identified its target market.
“Ours is a commercial radio and ZBC is a public broadcaster and there is a difference. We did some research and we identified a niche market that was not covered by ZBC and we exploited it,” he said.
Mr Taderera said Star FM will operate in a unique manner that appeals to its audience.
He said they will offer quality programmes on issues that affect people in their day-to-day lives.
“We are not trying to reinvent the wheel because radio is just radio, but it is how we will do our news and other content that will make us unique.
“People really love radio and we want to bring radio in an exciting fashion,” he said.
Mr Taderera said Star FM will air programmes on gender and other issues that affect women.
“In terms of sport, we will bring sport live as it happens in the country. We do not want to focus on what is happening in the English premiership before talking about our own Premier League here.”
Mr Taderera said the public should expect the best from the radio station as it had taken on board veteran journalists and presenters who have over 20 years experience in the broadcasting industry who were blended with upcoming ones.
Online Reporter