Online Reporter
Hebert Zharare in OSAKA, Japan
Zimbabwe is leaving no stone unturned in its quest to ensure that both public and private sector players derive maximum value from the country’s participation at the Expo 2025 Osaka in Japan.
It has emerged that strategic links have already been forged here with key organisations to help pair key economic players with Zimbabwean organisations seeking partnerships.
According to official reports, strategic partnerships and stakeholder engagement to strengthen Zimbabwe’s dialogue with the Japanese business community have been formed with the Embassy of Zimbabwe in Japan and relevant Japanese trade agencies such as JETRO to co-host business sessions and encourage participation from their networks.
It has also emerged that Zimbabwe will engage the diaspora business community in Japan to leverage existing business relationships and facilitate networking opportunities between Zimbabwean and Japanese enterprises on the sidelines of the Expo.
“Zimbabwe will engage reputable Japanese consultancies with expertise in business matchmaking to identify and link Zimbabwean businesses with potential Japanese partners ahead of the business forums.
“These consultancies will facilitate targeted outreach to Japanese industry associations, chambers of commerce and key sector players to secure their participation,” reads the report.
Mr Allan Majuru, Zimbabwe’s Commissioner General to the Expo confirmed the development and said plans are being made to ensure that the country successfully hosts the business forum for the benefit of Zimbabwean businesses.
“We are going to have a business forum on July 15, where we are going to be focusing on tourism, investment, and trade.
“On the 16th of July, President Mnangagwa will come through. Some agreements will be signed to make sure that we are not just counting the numbers, but that we are also looking at the value that is going to come out,” he Mr Majuru.
“We have linked up with potential partners. When we were preparing for the Expo, it was more of a joint initiative with public and private sector players working together – the likes of CZI, ZNCC, ZIDA and Tourism Business Council, among others.”
