Online Reporter
Sikhulekelani Moyo, Zimpapers Business Hub
Zimbabwe is stepping up efforts to increase the visibility of its products in India and secure a stronger foothold in that market as part of a broader drive to tap into one of the world’s fastest-growing economies.
In its November newsletter, the national trade development and promotion body Zimtrade said the forthcoming Hybrid Interactive Business Seminar set for 4 December 2025 is expected to guide this push, with the organisation aiming to turn long-standing interest in the Indian market into concrete export growth and investment partnerships for local firms.
Zimtrade said the long-term goal is to build partnerships that anchor Zimbabwean companies within Indian supply chains.
“The seminar is expected to help exporters prepare for this transition, ensuring that Zimbabwean products gain stronger visibility and establish a lasting presence in one of the world’s most dynamic markets,” said Zimtrade.
“The seminar is also expected to focus on sectors where Zimbabwe already has a competitive base and where Indian buyers are keen to expand sourcing.
“Food and agriculture remain among the most promising avenues. Products such as sugar, tea, coffee, fruits, and nuts continue to attract interest across India’s retail and processing industries.”
Zimtrade said exporters who strengthen packaging, improve product presentation, and align with India’s food safety requirements stand to gain early advantages.
The organisation added that the market is broad and its scale allows room for both established companies and emerging suppliers.
Further to this, Zimtrade said natural oils such as baobab, marula and mongongo continue to gain attention in India’s cosmetics and wellness industries, creating a high-value export niche for Zimbabwean producers able to meet quality specifications.
“Participants will receive information on some specific market requirements and products that have a high demand in the Indian market,” added Zimtrade.
“Pharmaceuticals and medical equipment will also feature prominently in the discussions. India is one of the world’s leading producers of generic medicines and medical devices, making it a strong candidate for cooperation in areas such as drug formulation and the assembly of medical equipment in Zimbabwe.
“There is scope for joint ventures that would enhance local production capacity while positioning Zimbabwean manufactured goods for export into India and other regional markets.”
India’s population of more than 1,4 billion people continues to fuel sustained demand for a wide range of imports. Zimbabwe currently accounts for less than 0,1 percent of that market, a figure that highlights how much room there is for growth.
Trade between the two countries has been rising in recent years, yet the balance remains skewed. Zimbabwe exported US$46,9 million worth of goods to India in 2024, while imports from India reached US$189,6 million.
The gap points to significant untapped opportunities for producers able to meet Indian standards, supply volumes consistently and present products that align with the preferences of the market.
