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Business Reporter
ZimTrade will launch its reviewed and rebranded export capacity building programme, Marketing and Branding for International Competiveness (MBIC), on March 25 2015, at the Golden Peacock Hotel in Mutare.
MBIC, formerly known as Export Marketing Training Programme (EMTP), was reviewed in line with international best practice with the assistance of the International Trade Centre (ITC).
The programme is aimed at developing and enhancing export skills of SMEs and established companies.
The training is focused and impact oriented and covers three key export competitiveness drivers for enterprises: identifying target markets; organising market readiness response; and, connecting to buyers for business transactions.
The training will include the following modules: Foundation in export marketing; identifying market opportunities; marketing strategy and planning; optimising value creation and retention (the use of brands, certification marks and other differentiators for value adding); as well as export documentation.
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