Online Reporter
Sikhulekelani Moyo, Zimpapers Business Hub
NATIONAL trade development and promotion body Zimtrade has called upon farmers to adopt new technologies in the agriculture sector in a bid to improve operations and, hence, promote the growth of exports.
Zimtrade said using modern technology in agriculture is not just a “nice-to-have”, but it is quickly becoming a necessity for anyone who wants to succeed in global exports.
The organisation further said tools that once seemed out of reach, like drones, satellite imagery, and digital farm management platforms, are now finding their way into the hands of Zimbabwean growers, making everyday farming smarter, more efficient, and more responsive to the demands of the global marketplace.
“For many farmers, adopting new technology means rethinking old routines, upskilling, and opening the door to opportunities beyond the local market,” reads the newsletter.
“The rise of precision agriculture, powered by technology, means farmers can improve every part of their operations, from planting and irrigation to harvesting, storage, and freight until the product reaches the consumer.
“In export markets, profits and losses often come down to the smallest details. Imagine a grower who can apply just the right amount of inputs exactly where they are needed, reducing waste and producing healthier, cleaner produce.”
Concerns over food safety, chemical use, and healthy eating are growing stronger among buyers, who are now choosing organic food, with the use of technology going to improve on that.
Zimtrade also said digital mapping and record-keeping bring another benefit to Zimbabwean agriculture.
With these tools, farmers can keep detailed logs of how they grow their crops, from the seeds they plant to the farming practices they adopt.
“This traceability is now a stringent requirement for many international buyers, particularly in the EU, who want proof that products meet strict safety and quality standards,” said Zimtrade.
“With digital records ready at the touch of a screen, a local farm can suddenly become an attractive, credible supplier in the global arena, through the ability to demonstrate compliance and build trust with distant markets.”
Digital farm management systems allow farm owners in the diaspora to keep an eye on operations from anywhere in the world.
They can monitor crop progress, check in on staff, and make informed decisions, all without setting foot on their land.
This kind of connection ensures that agricultural expertise and innovation continue to flow, no matter where Zimbabwe’s people are located.
“In export markets where sustainability is of importance, efficient water use is not just good for the environment, it is a selling point that can help Zimbabwean products stand out,” said Zimtrade.
“Technology is making a difference to water management systems on farms. Smart irrigation systems and data from soil sensors help farmers deliver water precisely where it’s needed, thereby reducing waste and boosting yields.”
Meanwhile, Zimtrade said the obvious hurdles to this seamless life are the initial cost of new technology, which can be daunting for many farmers, especially those with limited access to credit or financial support.
Zimtrade called upon banks and lenders to develop financial support products that recognise the long-term benefits of these investments.
“Without such support, the promise of technology may remain out of reach for small farmers,” said the trade development body.
“Reliable electricity and internet access remain essential to making all this possible. Access to the internet is essential, cutting out the middleman, and creating direct negotiation with buyers.”
Today’s farmers can use even the simplest smartphones to check international prices, get up-to-date weather forecasts, and receive alerts about pest and disease outbreaks.
This shift is creating a transparent and fair market where farmers have control over their produce and, ultimately, their livelihoods.
“Education is also important. Most farmers might find data analysis software intimidating at first,” said Zimtrade.
“This is why practical, hands-on training, woven into agricultural extension services, is essential. Training programmes that focus on real-world farm challenges, rather than just theory, can help bridge the gap and ensure that technology becomes a tool for everyone, not just the tech-savvy.”
@SikhulekelaniM1
