Online Reporter
Langalakhe Mabena and Gift Moyo, Zimpapers Writers
THE Zimbabwe International Trade Fair (ZITF) 2026 is in full swing, with the Zimbabwe International Exhibition Centre (ZIEC) already alive with activity as visitors from across the country and beyond flock to one of Bulawayo’s most anticipated annual showcases.
Running from April 20 to 25 under the theme “Connected Economies, Competitive Industries”, this year’s edition continues to move beyond closed-door business engagements, offering a balanced blend of commerce, leisure and entertainment that caters for all age groups.
While the first three days are largely devoted to trade and industry discussions, the mood begins to ease from April 23, when public attendance peaks and the fair gradually transforms into a more relaxed and festive social space.
One of the major highlights of ZITF will be the official tour of exhibition stands by President Mnangagwa, accompanied by Botswana President Advocate Duma Boko, who is the guest of honour at the opening ceremony.
At the main arena, crowds are being treated to lively performances by local artistes, alongside impressive displays by the armed forces. These include parades, parachute jumps, bicycle stunts and other carefully choreographed spectacles that continue to draw enthusiastic audiences.
Families and casual visitors are finding a more leisurely experience inside the exhibition halls. Spanning sectors such as technology, agriculture, manufacturing and innovation, the halls invite visitors to browse, sample products and engage exhibitors at their own pace.
What would ZITF be without face paint? Already, painters are stationed around the grounds, patiently awaiting the public days when their usual clients — children — are allowed in. As tradition has it, a few adventurous adults are also expected to join in the colourful fun.
Hall 3 has emerged as a firm favourite among travel enthusiasts, where tourism agencies and aviation stakeholders, including the Zimbabwe Tourism Authority and the Airports Company of Zimbabwe, are offering immersive experiences. Virtual reality activations are giving visitors a chance to “travel” and explore destinations in innovative and interactive ways.
In Hall 4, craft and lifestyle stalls are drawing steady attention, particularly those showcasing handmade leather products. From bags to accessories crafted from crocodile skin, cowhide and other materials, these exhibits continue to attract admiration for their quality and craftsmanship.
Music forms part of the fair’s constant soundtrack, with DJs stationed at various stands keeping spirits high as visitors stroll, network or simply soak in the atmosphere. Motoring enthusiasts are equally catered for, with new vehicle models on display from a range of exhibitors.
One of the more unexpected crowd favourites has been the George Silundika High School marimba group at the Ministry of Primary and Secondary Education stand. Their lively performances have been consistently attracting audiences, with many visitors stopping to watch, record and enjoy the music.Speaking at the stand on Tuesday, the Ministry’s Director for Communications and Advocacy, Mr Taungana Ndoro, said the performances are a reflection of the Heritage-Based Education Curriculum.
He said marimba and traditional dance are not merely entertainment, but a deliberate effort to promote Ubuntu/Unhu/Vumunhu through education.
He added that showcasing school talent at a commercial platform such as ZITF highlights the link between education, culture and the creative industries.
Media personalities from outlets such as Star FM and ZTN are also a visible presence across the fairgrounds, interacting with visitors and contributing to the event’s lively and engaging atmosphere.
Exhibitors and visitors are well catered for when it comes to food, with hotels serving meals and numerous food stalls scattered across the site for convenience. Ice cream has proved particularly popular, with vendors dotted throughout the grounds. Both independent sellers and major producers are exhibiting and selling their products, adding to the sweet, relaxed ambience of the fair.
For those seeking a more laid-back networking experience, the annual Charity Golf Challenge will take place on April 24 at Bulawayo Country Club. The event combines sport, business and philanthropy, with a cocktail evening expected to attract both corporate delegates and casual attendees.
The fair will conclude on a high note with the Harris Music Festival on April 25, featuring a star-studded line-up of South African and local artistes.
Yesterday, Star FM broadcasted live from a city lounge, bringing ZITF moments directly to listeners while capturing the city’s vibrant mood. More outside broadcasts are expected throughout the week.
