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Artistes and promoters have embraced Jive Zimbabwe’s initiative to prioritise social media in marketing their shows in line with new technology trends.
Jive Zimbabwe upped their campaign to use new technology to market shows following a call by Environment Minister Saviour Kasukuwere to keep posters out of the CBD.
Kasukuwere advised musicians to stop sticking posters in the city in a move aimed at restoring cleanliness in Harare.
Jive Zimbabwe director Banjamin Nyandoro said his company would assist musicians to use various new technology platforms to market their shows and albums.
They have launched an sms platform where fans can subscribe and get weekly updates of their favourite musicians’ gig diaries for free.
So far, musicians Suluman Chimbetu, Jah Prayzah, Peter Moyo, Stunner, Hope Masike, Mokoomba, Ammara Brown, Pah Chihera, Victor Kunonga, Tariro neGitare, Diana Samkange and BaShupi have embraced the platform.
Entertainment venues Book Café, Dandaro Inn, Big Apple and Red Fox have also joined the movement.
Nyandoro said many musicians and promoters have been enquiring about the platform and they will avail more platforms on WatsApp and Facebook to broaden artistes’ reach.
“We have been doing this type of marketing on a small scale but we have now gone to a new level following Minister Kasukuwere’s call for artistes to stop littering the city with posters,” said Nyandoro.
“The advantage is that artistes have direct connection to their fans through text messages while posters have a general target.
“As Jive Zimbabwe, we have been using these platforms successfully and we are glad to share that experience with other players in the industry. It is possible to market gigs without printing thousands of posters like our musicians do.
“It is also cheaper to use new technology platforms and get the best results. Recently Jive Zimbabwe advertised Victor Kunonga’s show through text messages and other social platforms and we had a full house at the show. We only printed 20 posters.
“I urge all artistes and promoters to consider alternative means to advertise their gigs and products.”
Online Reporter