Online Reporter
Mbulelo Mpofu in Matobo District, Matabeleland South
THE country continues to celebrate National Culture Month this May and Matobo’s premier community broadcaster, Bayethe FM, has renewed its commitment to placing cultural narratives and traditional heritage at the absolute forefront of its programming.
Speaking on Sunday during Day 2 of the annual Amagugu Food and Beverage Expo, held at the Amagugu International Heritage Centre (AIHC), Bayethe FM Founding Trustee Mr. Zenzo Ncube addressed attendees on the vital role modern media plays in safeguarding indigenous knowledge systems, particularly local cuisine.
Ncube emphasied that issues of culture and tradition are deeply woven into the social fabric of the nation, arguing that traditional foods and customs must be held in the highest regard to protect the identity of future generations.
“Broadcast media is the ultimate vehicle for keeping our heritage alive; it amplifies our voices and pushes our cultural narrative into the modern era so it is never forgotten. But a radio station is only as strong as the voices it represents. It is the unwavering support, feedback, and ownership from the community that truly helps these local stations thrive and remain sustainable,” Ncube said.
Broadcasting on the 107.6 FM frequency from its base in Matobo, the station boasts a powerful 100-kilometre coverage radius.
This expansive reach ensures that vital cultural programming seamlessly blankets Kezi, Maphisa, and the entirety of the historically rich Matobo district.
Ncube maintained that promoting local legacy is a core mandate the station refuses to ignore.
To ensure maximum inclusivity and community engagement, Bayethe FM primarily broadcasts in IsiNdebele, TjiKalanga, and English – the dominant languages of its vibrant listenership.
The station, which officially went live on air in 2023, has quickly become a crucial pillar of localised public interest media in the region.
Its inception saw it join a robust network of community radio stations across Matabeleland South Province, operating alongside sister stations Bukulanga FM in Plumtree, Ntephe Manama FM in Gwanda, and Lotsha FM in Beitbridge.
With the National Culture Month continuing, Bayethe FM’s active presence at grassroots gatherings like the Amagugu Expo signals a long-term dedication to keeping Matobo’s rich traditions loudly echoing across the airwaves.
derick.khumalo