Big Aussie cricket deal

SYDNEY. — Cricket Australia yesterday announced an unprecedented US$570 million) deal with free-to-air television networks Nine and Ten to broadcast the sport — a 118 percent increase on the previous five-year contract.
Channel Nine, featuring veteran cricket commentator Richie Benaud, will continue to show Australian home Test and one-day matches as it has done for more than 30 years.
The network had been in danger of losing the sport after Channel Ten reportedly offered Cricket Australia Aus$500 million for coverage rights for the next five years.
The bid was well above the US$45 million Nine has paid annually over the last seven years for international matches on Australian soil.AFP.

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