Barbours engages customers

both parties.

Zimbabwe recently held its inaugural National Customer Service Week, where it was noted that most local firms had poor engagement with their customers.
Barbours general manager Mrs Edith Chari said the event was a strategic decision to demonstrate its appreciation of its major stakeholders – the customers.

“Our marketing drive is to continually focus on customer needs and wants – essentially we will ensure that we are market sensitive. “Our business unit conducts customer surveys as a way to solicit feedback and this ultimately leads us to meeting our stakeholders’ needs and preferences thereby maximising shareholder value,” she said. Barbours recently held an exclusive cheese and wine cocktail cocktail to appreciate its customers.

“The event was organised as a way of acknowledging the unwavering support received from its key customers over the years,” she said. Entertainment by female jazz artiste Prudence Katomeni-Mbofana and fine wine spiced up the evening.

 

 

A fashion show from a leading modelling agency showcased the summer range that included lingerie, sleepwear, smart-casual to occasional wear.
Mrs Chari said the event was part of the company’s broader strategy to boost the Barbours brand.
“Our thrust going forward is to improve customer perception on the Barbours brand.
“What we are trying to do is to provide customers with quality guaranteed merchandise at competitive prices in a friendly environment and that philosophy continues to guide us,” she said.
Management says it is well prepared for the Christmas season and the future is looking bright as they re-position the business in response to obtaining environmental fundamentals.