Businesses urged to embrace social responsibility programmes

Tendai Gukutikwa
BUSINESSPEOPLE have been challenged to identify projects that can bring positive change to their communities.

These sentiments were aired by Manicaland Provincial Administrator, Mr Fungai Mbetsa at Chief Zimunya’s homestead where Charele Funeral Services and its partners, Ecosure Funeral Cover, a subsidiary company of Econet Zimbabwe were launching their ‘Chipfuyo chako chinokuviga’ programme recently.

“I would like to persuade Charele and Ecosure and other businesses at large to identify projects in our rural communities that they can partake in as part of their corporate social responsibility.

“We have a lot of developmental challenges in our societies which need your support and I am sure that as this insurance business grows, so will opportunities for development in our community,” he said.

Mr Mbetsa also went on to urge the partnership to create what he termed as a win-win partnership with the Manicaland community.

He also urged the community to consider taking the funeral cover for themselves and their families since it eases the burden on the surviving family members after one’s death.

He went on to encourage chiefs who were present to be the ambassadors of the programme. Addressing the gathering an official from Charele Funeral Services, Mr Nyasha Nyatsungu, said the programme as its name denotes was basically about client and their dependants getting an option of using their domestic animals to pay for their funeral cover.

He said a cock covers one person per year in the funeral cover as it is equated to the Ecosure Lite cover of $6 per year.

Stated Mr Nyatsungu: “A goat covers a family of four and I think that everybody from around here can afford to be buried professionally and respectably by Charele Funeral Services since we all have these domestic animals in our homes.”

The company does not stop there as it also promised to empower the rural communities by looking for potential markets for their projects.

The funeral parlor has also been a pacesetter in giving back to the Manicaland community as last year they signed a Memorandum of Understanding with 14 homes for the less privileged members of the community from around the province, Sakubva-based Zororai Old People’s Home included. Speaking at the occasion, Zororai Old People’s Home’s sister-in-charge, Sister Blandina, said the parlor was playing a critical role in addressing a number of challenges facing the home.

“The funeral parlor has been assisting us with a whole funeral cover. They do all the necessary procedures from dressing the deceased’s body, providing the casket, lowering devices, tents and professional services.

“They are a team of God-fearing people and were God sent,” said Sr Blandina.

Present at the launch were traditional chiefs from across the province, Ecosure managing director, Mr George Nyashanu and TV personality, Mrs Rebecca Chisamba.

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