adminShepias Dube Business Reporter
BUY Zimbabwe Southern Region chapter is this week set to embark on another campaign to encourage locals to buy local goods, this time targeting schools. This follows another successful campaign held in Bulawayo in November last year which was targeting community elders. Innotec, a local company will partner Buy Zimbabwe during the campaign.
The campaign will be held under the “Consumption Today – Employment Tomorrow.”
“This will be an aggressive sensitisation and marketing campaign that seeks to leverage on the influence and spending power of children and schools to promote the consumption of local goods and services, to ensure survival and growth of local companies for the benefit of present and future generations,” Innotec spokesperson Ms Sehlule Ncube said.
“While their influence is limited on other products, children play a significant role in raising awareness among parents, parents who range from the ordinary consumer in a supermarket or hardware shop, to buyers and chief executive officers in small and large businesses.”
She said an independent survey revealed that a population of about 250 000 students in 107 conventional primary and secondary schools in Bulawayo spends over $95 000 every school day on snacks, light lunches and other minor personal needs.
The promotion will be done through addresses, distribution of fliers, and posters at assembly points, break time and lunch time exhibitions and interactions with pupils, teachers and parents in 28 selected primary schools with a total student population of 60 000 students, she said.
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