Online Reporter
Sikhulekelani Moyo, Zimpapers Business Hub
BUY Zimbabwe, a leading organisation dedicated to promoting the production, preference, and consumption of locally made goods, is urging its members and the public to remain vigilant against the unauthorised use of the Buy Zimbabwe insignia on counterfeit products.
The insignia, which is legally protected, represents quality products that are environmentally sustainable and locally manufactured.
In response to recent media reports about the rise of counterfeit goods in the market, Buy Zimbabwe’s chief executive officer and chairman, Mr Munyaradzi Hwengwere, underscored the importance of safeguarding the integrity of local products and the insignia.
“We have noted cases where individuals and businesses that are not members of Buy Zimbabwe are using our insignia on fake products. This not only undermines our mission but also misleads consumers seeking genuine local products,” he said.
Mr Hwengwere urged consumers to be proactive in identifying counterfeit goods.
“If you come across a product bearing the Buy Zimbabwe insignia that seems suspicious or of questionable quality, we encourage you to contact our offices immediately. We are committed to ensuring that all products displaying our insignia meet the highest standards of quality and sustainability,” he added.
He emphasized that the Buy Zimbabwe insignia should only be used by registered members who comply with the organisation’s standards.
BUY Zimbabwe remains committed to promoting authentic local products, believing that this not only supports the economy but also fosters a culture of quality and accountability among producers.
