Online Reporter
Ivan Zhakata
Herald Correspondent
The countdown has begun for what is being billed as the biggest braai event on the calendar, with organisers (Delta Beverages) confirming that the Castle Lager National Braai Day will take place on October 17, 2026.
The highly anticipated event, set for Glamis Arena, is expected to draw thousands of revellers for a day of grilling, music and socialising anchored by the popular Castle Lager.
With just over five months to go from today, excitement is already building among braai enthusiasts and event-goers, as preparations gather pace for what Delta said will be a larger and more immersive experience than previous editions.
In a statement accompanying the announcement, Delta said the event would celebrate Zimbabwe’s vibrant outdoor food culture while bringing people together through shared experiences.
“Let’s light up the fires, set the vibe and bring moments to life with good music, friends and ice-cold Castle Lager,” reads the promotional statement.
The braai day concept, which has grown in popularity across Southern Africa, has become synonymous with social connection, entertainment and culinary flair, with Zimbabwe’s edition steadily gaining momentum in recent years.
The Castle Lager National Braai Day draws inspiration from the broader regional tradition of Braai Day, a cultural celebration rooted in South Africa and widely embraced across neighbouring countries, including Zimbabwe.
Traditionally marked in September, Braai Day — also known as Heritage Day in South Africa — celebrates unity, diversity and shared identity through the simple act of cooking over an open flame.
Over the years, the concept has evolved from informal backyard gatherings into large-scale, sponsored festivals that blend food, music and lifestyle experiences.
In Zimbabwe, Castle Lager’s involvement has helped transform the braai into a flagship social event, elevating it through organised entertainment, branded experiences and broader public participation.
Previous editions have attracted a cross-section of society, from families and corporate groups to youth and social influencers, reflecting the braai’s universal appeal.
The festival has also become a platform for local chefs, food vendors and musicians to showcase their talent, while reinforcing the braai as a symbol of togetherness.
Event planners indicated that this year’s showcase will feature a wide range of activities, including live performances from top local artists, grilling competitions and curated food experiences designed to cater for diverse tastes.
The venue, Glamis Arena, is expected to provide ample space for both entertainment and leisure, allowing attendees to enjoy the festivities in a relaxed outdoor setting.
Organisers have also emphasised responsible enjoyment, noting that the event is strictly for adults aged 18 and above, in line with standard regulations governing alcohol consumption.
As the countdown begins, stakeholders in the hospitality and entertainment sectors are optimistic that the event will also boost business, drawing crowds and stimulating activity in the lead-up period.
More details on ticket sales, performing artists and event programming are expected to be released in the coming weeks as momentum builds towards October 17.
