daniel chigunwe
Tafara Chibanda
DELTA Beverages has launched a new campaign aimed at raising awareness on alcohol abuse.
The campaign is in partnership with universities across the country to engage the youth in combating substance misuse.
The campaign, titled “Above the Influence”, seeks to educate individuals, especially young people, about the harmful effects of excessive alcohol consumption.
The challenge is collaboration between Delta Beverages, The Boost Fellowship, and university students, who presented innovative solutions to combat alcohol abuse and the program is backed by a USD$60000 prize fund, and the winning ideas are expected to inspire further action in reducing alcohol-related harm in the country.
Speaking at the event, Delta non-executive director, Emma Fundira, also highlighted the company’s long-standing commitment to responsible drinking.
“Delta has been involved in promoting responsible alcohol consumption for over 126 years.
“Our campaigns advocate for no alcohol consumption among those under 18, discourage binge drinking, and encourage the use of designated drivers to prevent drunk driving,” she said.
She also encouraged students, to take this investment as a pillar of inspiration.
“The value of the resources and effort invested in this innovation challenge should challenge you to work hard to improve yourselves academically so that in turn you may be able to further develop your communities, and those that come after you,” she said.
Delta’s General Manager of Corporate Affairs Patricia Murambinda, spoke in an interview with H-Metro, explaining the objectives of the program.
“As a company that produces alcohol, we urge responsible drinking, especially among those over the age of 18.
“We also strongly discourage binge drinking and encourage people to always have a designated driver when going out,” she said.
She said, the campaign’s focus on university students aims to harness their creativity and ideas to address the pressing issue of drug and alcohol abuse.
“We chose to work with university students because they are the future leaders who can come up with innovative solutions to fight this epidemic,” she said.
Online Reporter