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Lovemore Zigara , Business Correspondent
KWEKWE-based dairy processor, Dendairy, has announced plans to penetrate the export market in Malawi and the Democratic Republic of Congo to increase its market share.
This comes at a time when the dairy firm successfully entered the Mozambican market last year with a wide range of products.
Riding on the back of a 25 percent levy introduced by government to curb the influx of dairy imports, Dendairy has witnessed tremendous growth over the past year improving production capacity by over 50 percent.
Dendairy managing director Mr Darren Coetzee told Business Chronicle that the move is part of the company’s core objectives of exploring new markets for its products.
“As a company we’ve realised growth over the past year through the installation of new machinery to boost our production.
This has seen us exporting into Mozambique and we’ve had a good response.”
“We are looking to explore new markets such as Malawi and the DRC soon for products such as our juices, long life milk and yoghurts . . . There is quite a big range that we’re sending out and we’ll continue to explore new markets for our
products,” said Mr Coetzee.
The manouvres by the dairy processor come after the commissioning a new packaging machine for sterilized production of dairy products in June this year.
The investment boosted the company’s capacity to process between four to six million litres of milk per month which is about 70 percent of the country’s dairy requirements.
In July 2014, the company commissioned two Tetra Pak plants which produce 100 mililitres and 200 mililitres milk satchets for long life shelf milk.
This was in line with dairy company’s plan to penetrate the hospitality sector where demand for milk packaged in small quantities is high.
In 2013, Dendairy made an initial $6 million investment into its first Tetra Pak plant which saw the company becoming the first
dairy processor to introduce long life shelf milk on the market.-@lavuzigara1
Londile Moyo
Online Reporter