Online Reporter
Judith Phiri,Business Reporter
THE Zimbabwe Investment and Development Agency (ZIDA) has said the digitalisation drive is key to investment promotion and development as it enhances the ease of doing business in the country.
As a pivotal shift towards modernisation and efficiency, ZIDA’s digitalisation drive is positioning Zimbabwe as a competitive player on the global investment landscape.
Speaking on Harnessing and Optimising Technology for Business Growth and Success at the Strategy Execution Advisory Talks (SEAT) Africa Summit 2025 in Victoria Falls on Wednesday, ZIDA Chief Facilitator Ms Felisters Chikandiwa said their digitalisation drive was in line with the aspirations of the National Development Strategy 1 (NDS1).
“The world has evolved into one global village. Technology is making this possible, and it has influenced the development of Zimbabwe’s digital transformation agenda that anchors ZIDA’s digitalisation drive,” she said.
*”The NDS1 identifies the digital economy as part of national priorities set to transform the country into an upper middle-income economy by 2030. Various efforts are being made for smart Government, smart education, smart trade and commerce, as well as smart mining, among others.”*
She said as an agency, they are leveraging technology for promotion, with their website serving as the repository of all information on investing in Zimbabwe.
Ms Chikandiwa said it is the key contact point for all foreign investors, noting a 15 percent increase in web traffic from the fourth quarter of 2024 to 8,696 in the first quarter of 2025.
She added: “We also use social media for information dissemination and engagement with key stakeholders, and we have witnessed growth in followers on a monthly basis. On LinkedIn, the dominant platform, engagements rose from 256 in January to 886 in March 2025.”
